After 4 years and greater than $1.5 million earned on OnlyFans, Elaina St. James is not slowing down. As an alternative, she’s leveling up. At 58, the self-made entrepreneur is launching her subsequent chapter, Elaina Empowers, a model devoted to instructing different ladies the way to rebrand, rebuild, and rediscover themselves in enterprise and in life. Her new mission? Serving to ladies 35 and up create revenue, confidence, and independence on-line, without having to depend on “spicy” content material.

“It is not simply enterprise. It is mindset,” Elaina informed The Blast. “I would like ladies to know it is by no means too late to rebrand your life.”

Elaina’s audience is ladies between 35 and 60 who really feel missed by as we speak’s digital world, together with small-business house owners, creators, coaches, bakers, artists, and mothers able to reinvent themselves. “So many ladies inform me, ‘I missed my likelihood.’ I am right here to show that is not true,” she defined. “Whether or not you need to develop your aspect hustle or simply discover your confidence once more, it is by no means too late.”

Her method is primarily targeted on ladies who have already got abilities or passions however lack route on-line. “It is not about changing into well-known,” she stated. “It is about being discovered for the suitable causes. Considered one of my benefits is that I am not 25. I do know what it appears like to start out over, and that is precisely why ladies belief me.”

Whereas not but launched, every course beneath Elaina Empowers will comply with what she calls “The 5 Rs of Reinvention”: Reset, Reimagine, Rebrand, Attain, and Income. It begins with the inside work, shifting from self-doubt to dedication, earlier than shifting into sensible technique. College students learn to substitute self-criticism with readability, establish their distinctive tales and strengths, and craft a constant on-line id by means of visuals, tone, and presence.

From there, Elaina teaches the way to pitch your self confidently, develop your visibility, and construct media credibility. Lastly, all of it culminates within the income stage, the place she reveals ladies the way to flip their content material and experience into revenue by means of digital merchandise, affiliate partnerships, or providers. “My greatest flex is not the cash,” she stated. “It is that I constructed one thing from nothing, and now I can educate others to do it too.”

Elaina has the receipts to show her strategies work. She constructed her model with out administration, with out paid PR, and with no blueprint, simply grit and consistency. Her options in many retailers, together with The Blast, got here from cold-pitching editors with polished press kits she designed herself. “That is what I need to educate,” she defined. “You do not want connections. You want confidence and a clear pitch.”

Her expertise in each company America and the creator economic system offers her a singular edge. “I do know what it is like to take a seat behind a desk making $30K a 12 months and to run a six-figure enterprise,” she stated. “I’ve lived each and I may also help you bridge that hole.”

Whereas Elaina says she’s nonetheless grateful for the platform that gave her monetary freedom, she’s already planning her subsequent evolution. One that does not depend on express content material. “I am going to all the time respect the place I got here from,” she stated. “However my long-term plan is to maneuver absolutely into training, mindset, and passive revenue.”

Her aim is to construct a portfolio of digital programs, affiliate partnerships, and royalties by her mid-60s, permitting her to dwell comfortably whereas mentoring others. She has additionally hinted at a attainable memoir and a life-style podcast to proceed sharing her story of reinvention.

For now, although, her focus is easy: serving to ladies consider in themselves once more. “I would like ladies to get up and suppose, ‘It is not too late for me,'” she stated. “If I can do it at 58, so are you able to.”