21 Savage continues his chart dominance as his fourth solo studio album, What Occurred to the Streets?, debuts at No. 3 on the Billboard 200 with greater than 70,000 models earned in its first week. The discharge marks Savage’s fourth consecutive solo album to debut contained in the Prime 3, extending a career-long streak during which none of his solo or collaborative initiatives have ever debuted exterior the Prime 5.
The 14-track album additionally opened at No. 1 on Billboard’s Prime R&B Hip Hop Albums and Prime Rap Albums charts, whereas touchdown Prime 5 placements on each the Prime Album Gross sales and Prime Streaming Albums charts. The sturdy efficiency additional reinforces 21 Savage’s consistency as one in every of hip hop’s most dependable hitmakers.
The album’s affect was amplified by a headline-grabbing rollout throughout Artwork Basel Week 2025 in Miami. Savage partnered with British-Nigerian designer and artist SLAWN to tease the challenge by a collection of high-profile activations. All through the week, SLAWN revealed all 4 album covers at main exhibitions, together with Prizm and Scope.
The marketing campaign culminated in an official unveiling at Atlanta’s Excessive Museum, the place Savage and SLAWN introduced a 15-piece artwork set up that includes Kerry James Marshall-inspired paintings created for the album. Every cowl was printed 2,100 instances and made obtainable for buy by Savage’s on-line retailer.
Centered on commentary about Atlanta and the broader hip hop panorama, What Occurred to the Streets? sparked widespread dialog upon launch, additional cementing 21 Savage’s cultural affect past the music itself.
