Gatorade has formally launched its new marketing campaign, “Let Her Prepare dinner,” celebrating the legacy and way forward for the WNBA. The marketing campaign highlights the league’s pioneers together with Candace Parker, Lisa Leslie, and Elena Delle Donne, whereas spotlighting rising stars like A’ja Wilson, Caitlin Clark, Kahleah Copper, and Paige Bueckers. Narrated by Leslie and set to GloRilla’s “LET HER COOK,” the spot reinforces Gatorade’s traditional “Is It In You” message and the grind behind greatness.

Timed with WNBA All-Star Weekend in Indianapolis, the marketing campaign features a downtown out-of-home takeover and a presence on the metropolis’s worldwide airport. On July 19, followers should purchase a limited-edition “LetHer Prepare dinner” Gatorade bottle on Gatorade.com for $34.99. It should additionally seem courtside through the All-Star Sport.

Along with the marketing campaign, Gatorade introduced a brand new hydration initiative particularly for girls athletes. The Gatorade Sports activities Science Institute is launching a sweat research centered on constructing hydration tips tailor-made to feminine efficiency, starting with the WNBA.

Paige Bueckers emphasised the importance of this effort, noting the dearth of science behind girls’s hydration. “Gatorade’s doing the work now to assist us prepare smarter,” she mentioned. Lisa Leslie referred to as the marketing campaign “a celebration of the greatness within the league’s previous and current.” A’ja Wilson added, “It’s about honoring the legends who paved the best way and displaying like to these pushing the sport ahead.”