Sydney Sweeney is taking the web’s obsession along with her bathwater to a complete new degree, and having just a little enjoyable along with her critics alongside the best way.

The “Euphoria” and “Anybody However You” star shocked followers this week by launching an surprising (and undeniably cheeky) model partnership with Dr. Squatch. A limited-edition cleaning soap bar known as Bathwater Bliss, made utilizing her precise bathwater.

Unveiled on Thursday on Sydney Sweeney’s social media, the collaboration drew instant reactions, not all of them glowing.

Whereas some followers had been amused, others known as the product “bizarre,” “gross,” and “a step too far.”

Feedback on her Instagram lit up with responses starting from “Sydney honey, I like you, however I don’t learn about this,” to “On daily basis we stray farther from God.” Nonetheless, the 26-year-old actress seems to be taking the chatter in stride.

Simply someday after the backlash, Sweeney was noticed on set for a HEYDUDE Sneakers marketing campaign, carrying none aside from a fluffy white bathrobe. The playful look appeared to be a not-so-subtle clapback to critics, proving as soon as once more that she’s in on the joke.

In keeping with Dr. Squatch, Bathwater Bliss comprises actual droplets of bathwater collected from Sweeney in the course of the shoot. “After we had been on the [Dr. Squatch] shoot, that they had a bath for me,” she instructed GQ. “I truly obtained in there and I took some cleaning soap, and we had a pleasant little tub and so they took the water.”

The cleaning soap, a nod to her Pacific Northwest roots, is infused with earthy notes of pine, moss, and fir, what she calls a “tremendous manly” scent, balanced along with her signature contact. “It smells tremendous outdoorsy… however then there’s some metropolis bathwater blended in,” she added.

Whereas some followers had been left scratching their heads, others admired Sweeney’s self-aware strategy. “You saved asking about my bathwater after the @drsquatch advert… so we saved it,” she wrote within the caption of her announcement submit. “Introducing Sydney’s Bathwater Bliss! A really actual, very limited-edition cleaning soap made with my precise bathwater.”

Her newest Dr. Squatch stunt comes months after her viral debut because the model’s sultry Physique Wash Genie in October 2024, which was a 30-second advert that set the bathwater buzz in movement.

“Hi there, you soiled little boys, are you curious about my physique… wash?” she teased within the advert, earlier than making it clear the product was “for males,” not boys.

Selling the model’s Pure Physique Wash line, Sweeney playfully recited the long-lasting scents like “wooden barrel bourbon, pine tar, coconut castaway, and contemporary falls,” earlier than cheekily concluding, “Stop being a grimy little boy!”

The “Euphoria” actress just lately discovered herself the goal of merciless on-line feedback after paparazzi photographs surfaced displaying her sunbathing in a purple bikini at a personal house within the Florida Keys. Whereas Sweeney appeared relaxed and assured, the article’s remark part rapidly crammed with faceless customers criticizing all the things from her physique to her face.

Quite than ignoring the negativity, Sweeney took issues into her personal fingers by posting a strong video to social media, and no caption was obligatory. The clip started with a sequence of screenshots displaying the tough feedback, together with usernames of the people behind them. Then, in a putting twist, the video reduce to footage of the extreme boxing coaching Sweeney has been present process for her upcoming position as champion fighter Christy Martin.

Within the montage, Sweeney displayed the muscle, self-discipline, and grit she’s been constructing for months, making it clear she’s targeted on efficiency and energy, not pleasing critics.