SoundCloud is again with its boldest merch drop but. Launching right this moment solely on the SoundCloud Retailer, the brand new CloudWear: Deep Cuts assortment builds on final yr’s Necessities line. This launch marks a definite inventive evolution, designed to resonate with artists and followers who dwell and create on the intersection of music and tradition.

Born from SoundCloud’s world group of creators and tastemakers, this merch is designed to show digital presence into real-world connection. This limited-edition capsule, titled CloudWear: Deep Cuts, reimagines what it means to stream in the true world. Impressed by the early 2000s web growth, digital decay, and late-night membership tradition, the gathering blends retro-futuristic nostalgia with uncooked power. The designs pull from glitch artwork, Y2K aesthetics, and the poetic distortion of on-line life. Every bit is made to dwell each on-line and off.

Highlights from the gathering embody:

• The Lo-Fi Tee: An elevated uniform for DJs, producers, and everybody in between. Y2K aesthetics emerge by the graphics whereas nodding to beat-making tradition. It’s greater than a match–It’s a way of life

• The Chop + Screw Tee: a slowed-down tribute to Houston’s iconic remix tradition and slab automotive aesthetics

• A lineup of hats: from the Synthpop Snapback to the DnB Panel Hat, every reflecting digital music’s evolution

• The One Take Jersey: Coming quickly, our customized cut-and-sew piece constructed for the uncooked power of dwell mixes, that includes a music crest, “ON REPEAT” element, and angel quantity accents.

Stock is restricted and a few objects could not return. Store now on the SoundCloud Retailer.