Craig David believes he is pop music’s reply to Willy Wonka, sweet-talking his friends with limitless provides of chocolate and sweets. All he is lacking is a bejewelled cane.

Craig David reckons he’s the Willy Wonka of pop and dishes out as many choccies as he does hits.

The R&B smoothie, again with new LP Dedication, says his unbelievable longevity is partly all the way down to the candy stuff which he loves to offer away as a result of it disarms folks and raises a smile.

He defined: “It goes all the best way again to the title of Born To Do It, which got here from the Willy Wonka film. One time I had an accountant come over, very business-like, however when he noticed a giant bowl of Lindt candies, he was a child for 5, 10 seconds earlier than shifting proper again and adjusting his tie.

“I see the identical impact each time. I used to offer folks huge bars of Cadbury’s Dairy Milk, however now it’s the Marvellous Creations chocolate bars – we’re into popping sweet, we’ve taken it up, man!

“We will’t simply provide you with some plain, old-school… Nah, we’ve acquired to jazz this! You throw a chocolate bar into the combo and you may actually see the true particular person for a second, I simply like it.”

7 Days of choccies sure plz.

In addition to the treats Craig believes he’s a little bit of a music pioneer after 26 years of hits. Reflecting on his success he mentioned: “The floodgates opened after the success of Born To Do It. The album was on the forefront of the storage scene, and me being from Southampton allowed youngsters in cities or villages with a pc and a microphone, to say, ‘Properly, if this man can have a breakout tune’.”

He additionally set the bar for UK acts in America again within the day when others struggled.

Craig informed Music Week: “Then it transcended and opened issues up, displaying that R&B from this nation can actually land in America. The tune Strolling Away actually modified the sport. I used to be doing acoustic performances on TV of songs that have been straight-up storage or R&B. We have been breaking the norm. I’m actually proud and honoured that I might open doorways.”

Nevertheless, Craig remains to be capable of stay humble by means of all of it: “I nonetheless have a look at myself as a pupil within the recreation.

“It will get stale whenever you get caught telling tales about what number of data you’ve bought and having naked plaques on the wall. No one actually cares. It’s a pleasant story, however what are you doing at present?”