Cheryl is claimed to have solely agreed to return to the limelight after making a ‘non-negotiable’ situation following the demise of her former boyfriend Liam Payne
Cheryl has made a “non-negotiable request” for her return to the highlight this week – her first look because the tragic passing of her former accomplice, Liam Payne.
The star,42, options in a glitzy video for skincare titan Nivea, however it’s reported that she solely agreed to take part if her son Bear may very well be along with her. The eight yr previous is the son of Liam, who Cheryl was in a relationship with from 2015-2018.
A supply revealed: “It was crucial for Cheryl to have Bear there along with her. They’re inseparable… As you’ll be able to think about it has been probably the most heartbreaking few months for the 2 of them and she or he has achieved all the things she will be able to to help him. She has had some fairly low ebbs herself, however simply seeing Bear glad at all times places a smile again on her face.”
Following Liam’s demise in October final yr, it was reported by the Mirror that Cheryl “will do the best factor” by Bear after it was revealed their son is ready to inherit his father’s complete £24million fortune. Since he didn’t depart a will, Liam’s property, as an single guardian, was divided amongst any youngsters – and he solely had Bear.
And Cheryl’s affection for her son was evident on the Nivea shoot, it is reported. Talking to the Day by day Mail, the insider mentioned: “He has been her primary precedence and at all times might be. In order she tentatively returns to the limelight it felt solely proper that Bear be there.”
While Bear does not function within the industrial, Cheryl is believed to have insisted on his presence on the shoot because the marketing campaign cleverly references Liam, who she first met on the X Issue, the place his group One Route secured third place in 2010.
Within the Nivea commercial, textual content seems stating: “That is proper up our avenue” – a nod to one in all Cheryl’s beloved catchphrases from her judging days on the ITV present.
She strides confidently right into a studio earlier than positioning herself earlier than the digital camera and lighting tools.
Cheryl playfully conceals her face behind a newspaper marked “August 2025” within the industrial.
Nevertheless, the supply reckons Bear, regardless of remaining off-camera, was “an important particular person within the room”.
They added: “She (Cheryl) is fiercely protecting of Bear and does not need his face on the market. She is simply too conscious of the pitfalls of fame… There was such a enjoyable ambiance on set, and all people was saying how cute Bear was.”
The industrial was shot final month at a top-secret venue in west London.
Cheryl managed to share snippets of the commercial on her Instagram yesterday, August 18, thrilling her 3.8 million followers.
She has maintained a low profile since Liam plunged from the third-floor balcony of a resort in Buenos Aires.
The singer was found to have had narcotics, together with crack cocaine and methamphetamine, in his system.
