Sydney Sweeney is not right here to play it protected. The 27-year-old “Euphoria” star and Hollywood’s latest energy participant is clapping again at critics who accuse her of cashing in on an oversexualized picture.
From eyebrow-raising advert campaigns and bathwater cleaning soap stunts to multimillion-dollar film offers, Sweeney insists each transfer is calculated and a part of her greater plan.
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Sydney Sweeney Defends Her Risqué Campaigns
Previously yr alone, Sweeney has gone from status TV darling to promoting powerhouse, showing in campaigns for Baskin-Robbins, Laneige, and Samsung.
But it is the provocative ones which have followers speaking.
“I feel it is vital to have a finger on the heart beat of what persons are saying, as a result of every little thing is a dialog with the viewers,” the two-time Emmy nominee defined in an interview with The Wall Avenue Journal.
Considered one of her most infamous offers got here with Dr. Squatch, which bought limited-edition cleaning soap infused with Sweeney’s precise bathwater.
The viral stunt dominated social media and fueled the narrative that she was leaning too onerous on intercourse enchantment.
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Unbothered, Sweeney brushed it off. “It was primarily the ladies making feedback about it, which I assumed was actually fascinating,” she stated. “All of them beloved the concept of Jacob Elordi’s bathwater.”
When requested if the campaigns had been a part of her technique, Sweeney did not hesitate to reply, saying, “Sure. Very.”
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Sweeney On Controversy And Management
Not all of Sydney Sweeney’s campaigns have been obtained with humor.
Her American Eagle denim advert, tagged with “Sydney Sweeney has nice denims,” sparked outrage on-line, with critics accusing it of carrying disturbing undertones.
Some even went as far as to name it “Nazi propaganda.”
Sweeney has stayed silent on that exact backlash, however her philosophy towards work suggests she will not let outdoors noise dictate her selections.
“I undoubtedly have a tough time sitting on set in a chair,” she admitted. “I simply wish to ask, What is the price range? What’s our line merchandise? The place can we make issues run higher?”
This hands-on method carries into her manufacturing firm, Fifty-Fifty Movies, the place she oversees initiatives with the identical depth she brings to her appearing roles.
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Work, Love, And What Sydney Sweeney Will not Say
The actress has been open about her profession however fiercely protecting of her personal life, particularly after her break up from ex-fiancé Jonathan Davino earlier this yr.
“I’ll maintain all of my private stuff out of it,” she advised WSJ firmly when pressed about whether or not she and Davino would nonetheless collaborate behind the scenes.
That laser deal with boundaries additionally extends to her work schedule.
Again in 2022, Sweeney sparked headlines after admitting she could not afford her publicist, stylist, and mortgage if she took six months off.
Now, she clarifies it wasn’t about monetary wrestle however relentless drive.
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“What I used to be speaking about is extra that I did not have time to take six months off,” she defined. “I used to be so busy, and nonetheless, identical. However I try this as a result of I do not wish to take six months off. I get nervousness fascinated by simply taking just a few days off.”
She added that whereas she retains her schedule open for sudden presents, she may simply “be booked for the following three or 4 years.”
Sweeney’s Profession Skyrockets With Larger Paychecks
Whereas Sydney Sweeney’s advertisements dominate social media, her appearing roles are commanding staggering paydays.
Based on WSJ, Sweeney earned simply $65,000 for her function in “Actuality” in 2023. Later that yr, she landed $2 million for the rom-com “Anybody However You” alongside Glen Powell.
Now, together with her thriller “The Housemaid” set for a Christmas Day launch, her asking worth has skyrocketed to $7.5 million.
“Being on set is my comfortable place,” she stated.
Those that work together with her agree. Director Paul Feig, who helmed “The Housemaid,” praised her dedication.
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“She likes to work. She was fully current emotionally, simply up for something, and actually did not deliver any points to set,” Feig recalled. “And I do know she was going via some issues when this was happening — I imply, now everyone is aware of about her engagement falling aside and breaking off and all that… However she would by no means deliver it to the set. I would say, ‘Hey, are you OK?’ and she or he’d go, ‘I am effective, I am nice!’ however not defensively.”
Sydney Sweeney’s ‘Americana’ Struggles At The Field Workplace
Regardless of a buzzy competition premiere, the indie crime drama has failed to attract audiences, opening in additional than 1,100 theaters however projected to earn solely $850,000 in its first weekend.
The film, co-starring Halsey and Paul Walter Hauser, follows a violent conflict in a small South Dakota city after a uncommon Lakota Ghost Shirt surfaces.
Whereas critics provided a combined response, with a 68% Rotten Tomatoes rating, the movie’s lackluster efficiency positioned it outdoors the highest 15 on the field workplace.
