Valentine’s Day simply bought quite a bit sweeter! Pete Davidson and Reformation onerous launched their relationship with a marketing campaign titled, Pete Davidson, Official Boyfriend of Reformation, simply in time for this 12 months’s vacation. 

Store Pete Davidson x Reformation

The comic, 31, is seen flexing his ink-free muscle mass within the line’s sustainably made items, together with a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs. 

Davidson, who has been laser eradicating over 100 tattoos since 2020, can be proven within the firm’s marketing campaign video, the place he takes on the function of a supportive boyfriend purchasing along with his girlfriend.

“For the previous few years, my favourite facet gig, the one factor that is given me an area to gather myself, refocus my vitality, revitalize my spirit, is coming in right here a pair instances per week and being the right boyfriend,” the Saturday Evening Stay alum says whereas heading to Reformation’s flagship retailer in New York Metropolis. 

“Clearly, it is only a title. I am not good, however who’s? And who needs to be?” he quips.

“But it surely’s a method of placing out into the world that sure, I am somebody’s boyfriend and I take that critically. Once I’m together with her, I am together with her. See, I am not making an attempt to be good. Why would you need to be? I am simply placing within the work to make the world just a little higher,” he provides.

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