Younger Thug is sweet for lots of cultural moments however his phrase play is turning into epic. He’s gearing as much as launch his long-awaited album UY SCUTI, and a leaked preview has already taken socials by storm. The brief clip hints at a observe tailored for viral success, constructed round an surprising cultural second that Thug has become pure music foreign money.

The 16-second snippet options his exaggerated “whoopty doo!”—a phrase that first surfaced throughout his Massive Financial institution interview whereas discussing the intense authorized challenges surrounding him and YSL. What began as a playful throwaway line has now been flipped into the centerpiece of a music, woven all through as a substitute of being a one-off joke. It’s traditional Thug: bending a meme into melody.

Reactions on-line have been break up. Some longtime followers really feel the strategy leans into gimmick territory, whereas others are praising his unpredictability. One consumer known as it “my goat doing gimmick tracks,” whereas one other celebrated the chaos: “Ngl he been making the fitting strikes up to now, he a troll although.”

UY SCUTI, Thug’s fourth studio venture, arrives September 19, 2023. The album is anticipated to stability his experimental sound with high-profile options, together with a confirmed reunion with Future and rumored appearances from Mariah the Scientist, Lil Gotit, and Ken Carson.

Dropping the identical week as Cardi B’s AM I THE DRAMA? and YFN Lucci’s comeback, the venture enters a crowded launch cycle. But when this preview is any indication, Thug is leaning into his potential to blur the road between music and web spectacle, as soon as once more proving why he stays one among rap’s most unpredictable cultural architects.