NFL followers are in for some severe enjoyable this season, as Captain Morgan is shaking issues up with epic surprises and twists that sports activities lovers will not see coming. The corporate is teaming up with breakout actuality TV star West Wilson, identified for his time on Bravo’s “Summer season Home,” to advertise its new interactive expertise, “The Captain’s Problem,” which can pop up at tailgates throughout the nation, daring followers to be the most important and loudest for final bragging rights.

In response to a press launch despatched to The Blast, Captain Morgan, America’s No. 1 Spiced Rum, is bringing a twist to this 12 months’s NFL season with “The Captain’s Problem,” daring followers to assemble their crew of mates to welcome the unknown and convert their recreation day into the perfect a part of their week.

Loyal soccer followers can pair their gameday power with Captain Morgan by collaborating in challenges that can rework pleasant rivalries into high-stakes competitions for final “bragging rights” for his or her metropolis.

And that is not all there may be to be enthusiastic about. On the finish of the season, Captain Morgan is celebrating its initiative with an electrifying Tremendous Bowl LX expertise that comes with a particular efficiency hosted in a single fortunate metropolis.

“Summer season Home” star, sportswriter, and podcast host Wilson, could not be extra enthusiastic about his collaboration with Captain Morgan, and he is encouraging followers to place their greatest foot ahead with regards to “The Captain’s Problem.”

“You by no means know what The Captain’s Problem goes to throw at you—however that’s the purpose,” mentioned Wilson. “This soccer season, it’s all about how your crew exhibits up when the strain’s on. I’m hyped to guide the cost – as a result of in spite of everything, no tailgate is full with out Captain Morgan.”

All through the season, soccer followers may have the chance to win prizes, Captain Morgan gear, and upgraded game-day experiences, together with one-of-a-kind stadium excursions, tickets, and coveted sideline passes.

With Captain Morgan’s new marketing campaign, the liquor big is providing followers unforgettable experiences and alluring them to rally their group of household and mates for surprising adventures.

Anne Nosko, VP at Captain Morgan, additionally spoke in regards to the firm’s new initiative, providing much more perception into the center of the problem.

“With the Captain’s Problem, we’re tapping right into a cultural phenomenon that’s fueling the subsequent era of followers—problem tradition,” Nosko mentioned. “We’re giving crews a motive to shake up their recreation day rituals with a enjoyable detour that may flip into unforgettable moments, the type they’ll be speaking about lengthy after the ultimate whistle.”

And this is not Wilson’s solely collab with Captain Morgan. He beforehand spoke with The Blast about his joint partnership with Captain Morgan Sliced and Pluto Golf, saying, “Captain Morgan and I received collectively two summers in the past with the Sliced canned beverage and the theme was like slicing issues off your bucket checklist and there was lots of journey primarily based enjoyable promos.”

That led to him working with the corporate once more this summer time on the golf course, a pairing he described as “type of good,” contemplating he hasn’t perfected his personal swing simply but.

“It kinda works. I used to be simply joking that we did our first video shoot they usually informed me to drive the ball and the very first thing it did was slice into the woods. It type of labored for what we have been attempting to perform so that is good,” he mentioned.