adidas Originals has teamed up with Austin-based sneaker boutique Kicking It to launch the “Stay Music” Gazelle, a brand new sneaker that pays tribute to the town’s wealthy musical legacy and its title because the “Stay Music Capital of the World.”

The design of the basic Gazelle silhouette is a direct nod to Austin’s blues tradition. It incorporates a suede higher dipped in 5 distinct shades of blue. This blue palette is sharply contrasted by a pink tongue and yellow Three Stripes, an intentional coloration scheme that mirrors the legendary entrance of Antone’s nightclub—the historic venue the place icons like Stevie Ray Vaughan and Ray Charles as soon as carried out.

Including a remaining native contact, the shoe features a “512” lace attraction, a transparent callout to the town’s space code.

Greater than only a sneaker launch, the venture goals to assist the following era of artists: a portion of all “Stay Music” Gazelle gross sales will fund scholarships for college students at East Texas College, benefiting its jazz band and future music programming.

“This venture brings our love for sneakers, music, and group full circle,” stated Naja Dorsey, Artistic Director of Kicking It.

The launch might be marked by a twin celebration on launch day, beginning with an in-store gathering that includes customizations and first appears to be like on the shoe. The day will culminate with a free group live performance at Antone’s, headlined by hip-hop artist J. Soulja and blues band The Keezy Expertise.

The adidas x Kicking It “Stay Music” Gazelle will retail for $120 and might be out there in restricted portions beginning October 11, completely at Kicking It’s Austin retailer and on-line at kickingit.com.