On this date in 2000, Atlanta wordsmith Christopher Bridges, higher recognized to the world as Ludacris, launched his main label debut and sophomore album Again For The First Time on Def Jam South/Disturbing Tha Peace. Initially recorded as an unbiased launch, the mission was re-packaged and reintroduced by Def Jam after Luda’s buzz exploded all through the South, turning him into one in all Hip Hop’s quickest rising stars on the daybreak of the brand new millennium.

Again For The First Time arrived throughout a transitional period in rap, a second when Southern artists have been nonetheless preventing for business respect. Ludacris kicked the door off the hinges along with his animated supply, sharp comedic timing, and rowdy charisma that made him stand out from his friends instantly. The album blended membership vitality with lyrical versatility, giving followers a brand new form of Southern celebrity who may out-rap opponents and nonetheless transfer dance flooring nationwide.

Powered by hit singles like “What’s Your Fantasy” that includes Shawnna, Southern Hospitality produced by The Neptunes, and the UGK-assisted “Stick Em Up”, the album showcased Ludacris’ capability to stability radio information, avenue warmth, and plain persona. Tracks like “Phat Rabbit” and “Recreation Received Switched” emphasised his edge and flexibility, whereas the traditional “Ho” became a crowd favourite that also rings off at exhibits to this present day.

With manufacturing from Organized Noize, Bangladesh, and Jermaine Dupri, the album served as a snapshot of the South’s rising dominance. Ludacris’ fast wit, vocal vary, and stage presence made him some of the entertaining MCs of his time, setting the muse for the multi-platinum run that might outline his profession all through the 2000s.

Again For The First Time went on to attain triple platinum standing and formally launched the world to Disturbing Tha Peace, paving the way in which for artists like Shawnna, Chingy, I-20, and Stat Quo. The album additionally helped solidify Def Jam South below Scarface’s management, giving the area a serious voice in mainstream Hip Hop.

Salute to Ludacris, Scarface, Def Jam South, The Neptunes, Organized Noize, UGK, Shawnna, and your entire DTP household for a landmark launch that helped propel the South into Hip Hop’s prime tier.