Rolling Stone introduced on Thursday (October 16) that it’ll usher in longtime music publication VIBE to its firm in an effort to bolster its protection of the tradition. With the announcement, Rolling Stone has named VIBE‘s Editor-in-Chief, Datwon Thomas, because the Strategic Advisor in the course of the transitional interval.

As reported by Billboard, the announcement was defined intimately by Rolling Stone CEO Julian Holguin in a press release, ensuring to notice that the spirit of VIBE will stay intact because the transfer takes form.

“We’re thrilled to announce that VIBE is becoming a member of forces with Rolling Stone,” mentioned Holguin. “This historic team-up will allow Rolling Stone to stage up the publication’s hip-hop and R&B protection, permitting RS to dive deeper into the tradition. As a part of this transfer, Rolling Stone will spend money on VIBE throughout video, podcasts, long-form journalism, social media and experiential alternatives – all areas the place Rolling Stone is a market chief. VIBE will proceed to energy cultural conversations and reestablish itself as a driving pressure for commentary and reporting. Our objective is to proceed the mission VIBE was based on whereas leveraging Rolling Stone to amplify its presence throughout all platforms.”

Datwon Thomas, a veteran journalist, additionally shared a press release concerning the transfer.

“Coming again to VIBE on this position is deeply significant to me and I’m proud to stay linked to such an iconic model that has been such an enormous a part of my life. The chance to assist information VIBE into the following section of its progress and continued legacy is an honor,” Thomas mentioned.

Each Rolling Stone and VIBE are actively trying to fill positions, in line with the report.

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Picture: Rolling Stone