Joe Budden is elevating questions in regards to the Golden Globes’ newly launched “Greatest Podcast” class, calling out what he sees as a scarcity of transparency and inclusion within the eligibility course of. Whereas the 82-year-old awards present is including the class for the primary time in its historical past, Budden argues that lots of the hottest and influential exhibits have been left off the shortlist.

In line with Budden, even after a second alleged eligibility record surfaced, extra software charges and opaque necessities prompted him to query the motives behind the transfer, notably on condition that Penske Media—proprietor of The Hollywood Reporter, Selection, and the Golden Globes—oversees the method.

In his newest episode, Budden additionally highlighted his new partnership with Patreon, unveiling a daring billboard marketing campaign throughout West Hollywood. The billboards learn “Take into account This: Black Podcasters” and “Not Their Greatest. The Greatest,” serving as a direct problem to the trade’s historic tendency to miss unbiased and Black-led media creators.

“I wish to shout out Patreon for the billboards we put up in Los Angeles proper earlier than the Golden Globes—simply to make an announcement,” Budden stated. “In the event you’re betting towards me, dangerous wager. This subsequent transfer is so large.”

The marketing campaign reinforces Budden’s message about possession, inventive independence, and honest recognition for Black podcasters who’ve constructed thriving platforms exterior conventional media methods.