Simply when followers thought “Stranger Issues” could not get extra nostalgic, Gatorade is taking issues straight again to 1987, with a supernatural twist. The enduring sports activities drink is partnering with Netflix for the present’s fifth and remaining season, bringing again its legendary “No Unusual Thirst Quencher” marketing campaign with a Hawkins-approved remix: “No Unusual Athlete.” The collab blends Gatorade’s classic power with “Stranger Issues”‘ signature mixture of coronary heart, heroism, and horror. Designed to gasoline the extraordinary, the marketing campaign celebrates the present’s final battle to avoid wasting Hawkins and the athletes who push past the extraordinary.
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Style The Upside Down: Gatorade’s Legendary Citrus Cooler Returns With A ‘Stranger Issues’ Twist
On the middle of the marketing campaign is a fan-favorite straight from Gatorade historical past: the Citrus Cooler. Initially launched within the late ’80s, the daring orange taste is making a limited-edition comeback with customized retro packaging and a collectible twist.
Every bottle options one in every of 5 major “Stranger Issues” characters, Eleven, Mike, Will, Lucas, and Dustin, with a particular “Upside Down” version rounding out the set. The collectible bottles do not simply hydrate, however they double as nostalgic keepsakes for longtime followers of each the drink and the collection.
The limited-edition Citrus Cooler lineup is now accessible at retailers nationwide, giving followers an opportunity to seize a bit of Hawkins historical past and style a blast from the previous.
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Gatorade’s New Hero Spot Takes ‘Stranger Issues’ Followers From The Locker Room To The Upside Down
Launching November 3, Gatorade’s 30-second “No Unusual Athlete” hero spot brings the partnership to life with cinematic aptitude. Narrated by Cleveland Browns star Myles Garrett, a real-life “Stranger Issues” superfan, the advert merges athletic grit with sci-fi power, exhibiting how Gatorade powers those that push past limits, even when going through the unknown.
From gymnasium flooring to the eerie glow of the Upside Down, the spot celebrates extraordinary dedication, each on and off the sphere. Followers can catch the advert throughout digital and social channels starting this week.
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Gatorade Takes Over Instances Sq. And Sundown Boulevard With A Hawkins-Sized Nostalgia Hit
To ensure followers really feel the total power of the nostalgia, Gatorade can also be staging huge OOH takeovers in Instances Sq., Sundown Boulevard, and Cleveland’s Huntington Financial institution Subject, dwelling to Garrett himself. The daring shows fuse Hawkins-inspired visuals with the model’s retro 1987 aesthetic, creating the last word collision between old-school sports activities power and supernatural suspense.
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Gatorade’s New’ Upside Down Capsule’ Is The Throwback Followers Did not Know They Wanted
As if the collab wanted extra aptitude, Gatorade can also be releasing two limited-edition merch capsules, the “1987 Hawkins Capsule” and the “Upside Down Capsule.” Every consists of “Stranger Issues”-inspired attire, vintage-style Gatorade towels, collectible shippers, and reversion equipment that really feel straight out of Hawkins Excessive. Collectively, the attire and drink drops construct a bridge between eras, a love letter to the times of sweatbands, mixtapes, and monster hunts.
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“For over 60 years, Gatorade, the OG sports activities drink, has fueled the world’s best athletes,” Anuj Bhasin, SVP of Advertising and marketing for Gatorade, stated. “Now in 1987 Hawkins, the crew is gearing up for the ultimate battle with Gatorade, selecting no extraordinary thirst quencher to gasoline the extraordinary. This collaboration celebrates our genuine Eighties heritage by reviving iconic merchandise and advertisements from our vault and pulling them into the Upside Down.”
Gatorade Powers Up The Remaining Battle For Hawkins With ‘No Unusual Athlete’ Launch
The “Stranger Issues” x Gatorade “No Unusual Athlete” marketing campaign formally kicked off on November 3, with limited-edition Citrus Cooler bottles accessible nationwide. Followers can be a part of the celebration, acquire all six bottles, and gasoline their internal Hawkins hero, as a result of on this remaining chapter, saving the world begins with staying hydrated.
And the countdown to the top has formally begun. The fifth and remaining season of “Stranger Issues” will unfold in three elements, with Quantity 1 arriving November 26, 2025, Quantity 2 dropping December 25, 2025, and the collection finale closing out the 12 months on December 31, 2025.
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Filming wrapped in December 2024 after a 12 months of manufacturing delays tied to Hollywood’s strikes. The story picks up within the fall of 1987, uniting Eleven, Mike, Will, Lucas, and Dustin for one final mission to search out and destroy Vecna, who’s vanished after the Battle of Hawkins. In the meantime, the federal government has quarantined the city and is searching Eleven.
