Beneath Armour and Stephen Curry have introduced plans to separate Curry Model from the corporate, formally ending a partnership that formed efficiency innovation and athlete-driven storytelling for greater than ten years. The transfer permits Beneath Armour to give attention to increasing its core model whereas Curry Model transitions to full independence.

As a part of the separation, Beneath Armour will nonetheless launch the Curry 13 in February 2026 as scheduled, marking the ultimate Curry Model x Beneath Armour sneaker. Further colorways and attire collections will roll out by means of October 2026.

Kevin Plank, Founder and CEO of Beneath Armour, praised Curry’s management, noting that the NBA star advanced far past the position of ambassador. Plank highlighted the model’s credibility and group influence as key achievements of their collaboration, calling the transition a strategic step for either side.

Launched in 2020, Curry Model blended efficiency innovation with deep group funding, notably in underserved youth basketball applications. By means of the partnership, Beneath Armour expanded its Mission Rampart initiative to Oakland and can proceed supporting these efforts.

Curry expressed gratitude for Beneath Armour’s early perception in his imaginative and prescient, emphasizing that the mission behind Curry Model stays unchanged. He stated the model efficiently uplifted children, communities, and the sport of basketball over the previous 5 years and that its impartial future will permit for even higher development.

Plank added that the separation provides each events room to excel: Beneath Armour will focus on efficiency product, whereas Curry Model beneficial properties the autonomy to form its subsequent chapter.