On the subject of celeb-brand collabs, Sydney Sweeney has confirmed she’s that woman. What started as an argument surrounding her American Eagle marketing campaign in July has now flipped into a significant victory for the corporate.

The corporate’s inventory soared by 10%, setting a report for the ability of superstar affect within the retail market.

Whereas different stars, together with Beyoncé in her Verizon business and Kim Kardashian by her Nike SKIMS collaboration, additionally sparked inventory will increase for his or her partnered manufacturers, none have come near matching Sweeney’s affect. 

Learn on for the complete breakdown.

Brookerchooser, in an electronic mail to The Blast, in contrast A-listers’ model collaborations that influenced the inventory market and confirmed that Sweeney’s partnership grew to become a business powerhouse, outperforming different public figures’ collabs regardless of the backlash it initially acquired.

The limited-edition items bought out in below 48 hours and elevated the group’s shares by 10%, including roughly $400 million in market worth, even inflicting a surge in net site visitors by greater than 100%. 

By comparability, Kardashian’s NikeSKIMS launch in September noticed Nike’s inventory rise by 6% after the announcement. Using the momentum of the profitable first drop, Nike and Kardashian unveiled NikeSKIMS Drop 2 on November 10, 2025, increasing the gathering with new supplies and equipment.

One other report Sweeney surpassed is Beyoncé’s well-known Verizon Tremendous Bowl advert final yr, the place she tried wild stunts to “break” the community whereas teasing new music, per Deadline. It pushed firm shares up by 2.5%, and whereas spectacular, it’s removed from Sweeney’s numbers.

Different notable figures on the listing embody French soccer star Kylian Mbappé, who grew to become Dior’s world ambassador in December 2021, serving to drive a 9% inventory leap, and NFL star Travis Kelce, whose AE x Tru Kolors streetwear assortment in August led to a 4.6% rise in American Eagle shares.

Sweeney’s success for the denim clothes line comes after she launched the initiative tagged “Sydney Sweeney Has Nice Denims.” 

As The Blast reported, on the time of the drop, in a single promotional video, she joked that her physique comes from her “genes” whereas the digital camera targeted on her chest, then playfully advised viewers, “Eyes up right here.”

The denim featured a butterfly motif tied to home violence consciousness, a trigger Sweeney cares about. All proceeds from the practically $89.95 Sydney Jean go to Disaster Textual content Line, supporting home abuse victims. 

Nevertheless, the content material sparked combined reactions from customers. Whereas some labeled the actress for being tone deaf and focusing extra on sexual enchantment than on the seriousness of the trigger, others got here to her protection. 

One upset Web person wrote, “As somebody who has utilized & additionally volunteered for this group, that is SO disgustingly tone deaf.”

However, a number of followers believed the promotion to be innocent and even recommended the 28-year-old actress. 

One fan on X wrote, “Woke promoting is useless. Sydney Sweeney killed it.” A second particular person gushed, “That is genius. She’s takinggggg it. American Icon period.”

Regardless of the noise on-line, the general public’s real-world response appeared very completely different.  A survey by the Economist/YouGov Polls, which The Blast reported, indicated that, not like the net backlash, individuals had been fairly unbothered by it.

The ballot revealed that solely 12% of People discovered the advert offensive, whereas a good portion thought of it intelligent or had no robust opinion.

Particularly, 39% of respondents considered the advert as intelligent, 40% stated it was neither intelligent nor offensive, and eight% had been uncertain. 

Curiously, the survey highlighted a gender divide, with males extra more likely to respect the advert’s cleverness (49% in comparison with 31% of ladies), whereas girls had been extra inclined to seek out it offensive (17% versus 7% of males).