In a digital panorama filled with completely curated aesthetics and influencer spotlight reels, Cassidy Montalvo has carved out one thing totally different, a secure nook of the web constructed on sisterhood, softness, and honesty. With greater than 3.8 million mixed followers hanging onto her “large sister” recommendation, Cassidy isn’t only a creator folks watch; she’s somebody they belief. However as she tells The Blast, the “large sister of the web” persona wasn’t a technique. It wasn’t deliberate in any respect. It’s merely who she’s at all times been.

“I grew up with all sisters. I really come from a household with six ladies,” she shared. “So I am a giant sister and I’ve large sisters. It’s simply all I’ve ever recognized. I’ve by no means recognized a life with out being a sister and having sisters.”

That lifelong function grew to become the blueprint for the creator she is immediately. However Cassidy didn’t acknowledge the affect of that sisterly vitality till strangers started telling her how a lot they wanted it. “I didn’t ever take into consideration the truth that different folks will not have that,” she stated. “Once I was beginning to get DMs and feedback was actually once I realized, okay, every thing I share in my sister group chat or that my sisters have taught me… I’ll simply share with everybody else for individuals who by no means had this.”

As soon as the messages began pouring in, followers thanking her for educating them issues they “by no means realized,” the aim behind her presence grew to become clear.

In an period the place “authenticity” usually will get diminished to a buzzword, Cassidy retains it grounded. “Oftentimes authenticity is simply one other phrase for being human, simply exhibiting your human components,” she stated. “I’m completely the farthest factor from excellent. My laundry room is often full. I’m on nervousness remedy. Life isn’t excellent and it isn’t imagined to be.”

Her philosophy is straightforward. Individuals don’t want an ideal instance to look as much as, however only a actual one. “You do not have to be above different folks to be an instance,” she defined. “You simply have to return alongside them.” That method has resonated deeply together with her viewers, particularly younger ladies who say Cassidy makes them really feel understood, not judged.

Cassidy doesn’t plan elaborate editorial calendars or chase traits. She listens. “A number of what I share comes from my feedback,” she stated. “I am in my feedback, my DMs on a regular basis. That’s the primary place I get most of my content material concepts.”

Her TikTok and Instagram technique is all about her group. Once they ask, she solutions. Typically, the concepts come straight from her real-life sister group chat. “If one in every of my sisters has one thing taking place, they will ask me,” she stated. “So in the event that they ask me one thing and I am like, ‘Wait, that’s an awesome tip to share,’ then I’ll simply take my sister group chat to TikTok.”

Her social media platforms, she says, perform virtually like “a operating sister group chat, simply sharing it with the world.”

The creator says her viewers connects with the components she as soon as fearful could be “too actual.” “Exhibiting up messy and studying with my viewers and rising and making errors is actually what persons are gonna join with,” she defined.

That vulnerability consists of every thing from nervousness remedy to chaotic closets, the identical sorts of confessions sisters would share late at night time over FaceTime. And the relatability is intentional in one of the simplest ways, not curated, not carried out, however merely lived.