Martha Stewart is breaking age stereotypes together with her newest marketing campaign for American Eagle.

The octogenarian was lately named the brand new face of the denims model, marking a notable shift from the controversy surrounding Sydney Sweeney earlier this yr. For the marketing campaign, the life-style guru modeled in slim-fitting denims that highlighted her match and sleek determine.

Martha Stewart additionally praised the model for creating denim that “feels distinctive, matches superbly, and lives as much as the calls for of on a regular basis life.”

At an age when many have lengthy retired, Martha Stewart is popping heads and dropping jaws in American Eagle’s newest advert marketing campaign.

The 84-year-old way of life guru partnered with the denim model for his or her “Give Nice Denims” vacation marketing campaign, the place she fashions skinny denims for the primary time in her profession.

“The vacations are a time for considerate giving, and I’ve all the time believed there’s nothing extra helpful or extra universally appreciated than a pair of denims,” Stewart mentioned to advertise the marketing campaign.

The retail businesswoman went on to advocate American Eagle as the most effective model to get denim for gifting this season.

“American Eagle makes denim that feels distinctive, matches superbly, and lives as much as the calls for of on a regular basis life, which is precisely what all of us want throughout the busy vacation season,” she added.

Stewart had excessive reward for the model whereas encouraging potential patrons on extra causes to go for the model.

“Nobody ought to have to decide on between consolation and polish, and admittedly, you should not trouble with denims that require such a compromise,” she shared.

“‘If you wish to give a present that will likely be worn, cherished, and appreciated lengthy after the wrapping paper is gone, give the present of American Eagle denims,” Stewart additional remarked.

Followers appeared happy with the advert, as many thanked the model for interesting to an older demographic, whereas others gushed over how younger Stewart seemed within the photographs.

As to why Stewart was tapped for the position, AE’s CMO shared the explanation in a chat with Advertising and marketing Drive.

“We’re Gen Z’s No. 1 retailer who sells denims — we’re very pleased with that,” Craig Brommers mentioned. “It’s at this very second within the vacation season after we broaden the client base, and our denims are for everybody in every single place.”

“Gen Z’s watching her on TikTok, mother is watching her on Instagram, grandma is watching her on ‘The At this time Present,'” Brommers additionally famous. “There’s not a spot that individuals aren’t experiencing and loving Martha.”

Stewart additionally seemed beautiful in a latest photograph shoot with Snoop Dogg and Dr. Dre for his or her Nonetheless G.I.N. model.

The TV character showcased flawless pores and skin within the shoot, leaving lots of her followers questioning how she has maintained her ageless look.

“She seems to be mega youthful, I can not consider she is in her eighties,” a netizen remarked.

One other fan on X added, “Inform me what your secret is, Martha!”

“Martha Stewart at 84 is a reminder: ladies’s prime is every time they resolve it’s,” yet one more consumer wrote.

“Eighty-four years outdated, and nonetheless redefining what it means to age. Martha Stewart exhibits that keenness, reinvention, and presence hold you radiant lengthy after the calendar stops mattering,” one other particular person commented.