With Dynamic Duos, Erick Sermon brings collectively legendary rap companions whereas warning that at present’s music isn’t transcending — and the OGs are nonetheless carrying the tradition.
Erick Sermon simply delivered some of the formidable Hip-Hop tasks of the last decade. The legendary EPMD producer has formally launched Dynamic Duos, a multi-volume occasion that hyperlinks a few of rap’s most iconic pairings — together with uncommon collaborations that includes Tupac and Biggie, plus new joints with Snoop Dogg & Nate Dogg, Redman & Technique Man, Mobb Deep, Dogg Pound, Cypress Hill, M.O.P., EPMD and extra.
Sermon instructed AllHipHop the thought dates again to the pandemic.
“All people stopped working,” he stated. “I didn’t perceive why. So I stated I’m doing one thing referred to as Dynamic Duos. I’m bringing collectively each rap duo I can — and I’m producing all of it.”
He hit up each legendary pair he might contact. “Some didn’t reply, however a whole lot of them stated, ‘Yeah, I’m down with the idea,’” he stated. “A few of them I by no means produced earlier than. That’s what made it thrilling.”
The undertaking arrives proper as Hip-Hop’s OG renaissance is in full swing. “Clipse opened the portal,” Sermon stated. “Nas did it with King’s Illness, however Clipse had the entire world paying consideration. The timing lined up completely.”
However Sermon additionally used the second to warn the tradition in regards to the quick shelf lifetime of at present’s releases. “Music ain’t transcending,” he stated. “We’re in a scroll period. No person’s partaking. That’s why the icons nonetheless received the younger dudes on the bench.”
He even broke down the brutal math behind streaming:
“100 thousand streams will get you $200,” Sermon stated. “They simply gave us a penny per stream, however just a few artists can hit 1,000,000. You’re not streaming large numbers anymore. It’s over.”
His resolution? Go on to the folks. “If you have already got a reputation, you already gained,” he stated. “Your core viewers will feed you. Cease chasing a system that wasn’t constructed for you.”
Regardless of the business frustrations, Sermon is energized — and already prepping volumes two and three. “This primary clip is loaded,” he stated. “However I received extra. Wayne, Conway, Recreation — this factor goes to maintain going.”
Dynamic Duos is accessible now throughout streaming platforms.
