A cinematic, direct-to-fan blueprint designed to show impartial artists into 1,000-TrueFans franchises, powered by radio, PR, and actual growth—not empty hype.
This text was written by award-winning and famed American journalist Jonathan P. Wright on behalf of The Supply Journal.
LOS ANGELES, CA – December 15, 2025 – OpenWav, the direct-to-fan platform redefining how impartial artists promote music, merch, and memberships, has partnered with digital branding powerhouse RADIOPUSHERS to launch the OpenWav International Ambassadorship Platform powered by RADIOPUSHERS—a $27 core program designed to show streams into TrueFans and artists into true manufacturers.
Constructed for the TikTok, iHeart, and on-demand period, the OpenWav International Ambassadorship Platform offers impartial artists a high-touch, human-driven growth lane contained in the OpenWav ecosystem: artist visible model evaluation snapshots, Zoom technique calls, iHeartRadio airplay publicity, iHeartRadio podcast alternatives, Muck Rack–verified editorial protection, and entry to an A&R staff to assist them navigate the intricate and arduous panorama of reworking from an artist to a CEO by way of DreamHustleWin College, all wired towards one aim—1,000 paying TrueFans in 12 months or much less.
From Streams to
TrueFans
A 12-Month Possession Blueprint
For greater than six years, RADIOPUSHERS has quietly grow to be one of many highest-rated digital branding companies on Google Enterprise, backed by 265+ five-star opinions on its Google Enterprise profile and a confirmed observe document of working with over 2,000 impartial artists worldwide.
Slightly than chasing short-term clout, RADIOPUSHERS focuses on natural direct-to-fan monetization methods that assist artists:
- Convert informal listeners into electronic mail/SMS subscribers and neighborhood members
- Design narrative-driven merch and digital bundles as a substitute of random drops
- Architect techniques the place 1,000+ TrueFans might be grown, nurtured, and monetized over a 12-month window
The OpenWav International Ambassadorship Platform brings that philosophy contained in the OpenWav app, packaging RADIOPUSHERS’ growth engine because the first-step expertise for severe artists who wish to personal their viewers—not lease it from algorithms.
Radio, PR, and Paid Media Underneath One Roof
Each OpenWav International Ambassador receives a Visible Model Overview Evaluation (VBOA) from the RADIOPUSHERS A&R staff—a long-form breakdown of their story, music, visuals, social presence, and monetization upside. That evaluation is adopted by a reside Zoom technique session the place the OpenWav x RADIOPUSHERS staff walks the artist via the plan in actual time.
From there, the platform unlocks:
- Licensed radio publicity
Artists obtain a free introductory run on POWER 102.8 Los Angeles and structured entry to RADIOPUSHERS’ broader iHeartRadio ecosystem—that includes a number of stations, together with 99.7 DA HEAT MIAMI.
- Podcast alternatives
Entry to a rising community of iHeartRadio and Pandora-distributed reveals, giving artists long-form area to inform their story—not simply chase a single spin or playlist slot.
- Editorial and PR alignment
Strategic placement and storytelling via RADIOPUSHERS’ expansive press community and the Muck Rack–verified portfolio of award-winning journalist Jonathan P. Wright.
Behind the scenes, RADIOPUSHERS additionally brings deep paid-media execution:
- Google Adverts for discovery, retargeting, and funnel constructing
- Spotify Studio Adverts for focused audio storytelling round releases
- TikTok Adverts for culture-driven, short-form attain and artistic testing
Collectively, OpenWav and RADIOPUSHERS can take an artist from zero infrastructure to a full stack of natural and paid progress, all the time anchored to the artist’s possession of their very own knowledge, catalog, and neighborhood.
The OpenWav Match: Jaeson Ma’s Imaginative and prescient Meets Radio-First Artist Improvement
OpenWav, co-founded by Jaeson Ma, was constructed to offer artists a real possession stack—not simply one other add portal. Inside OpenWav, an impartial artist can transfer with the leverage and suppleness of a mainstream document label, with out carrying the upfront value burden that normally comes with merch, stock, and infrastructure.
OpenWav empowers artists to:
- Generate income from merch and music with no heavy upfront spend
Artists can launch totally branded storefronts that embody hoodies, shirts, hats, beanies, cellular phone circumstances, and extra—whereas OpenWav handles manufacturing and success. The artist focuses on imaginative and prescient and storytelling; the platform handles the logistics.
- Create bundled life-style presents, not simply single hyperlinks
An artist can bundle a digital single or album with bodily gadgets—hoodie + EP, hat + unique track, beanie + behind-the-scenes video—and current it as one cohesive drop. This lets them transfer like a boutique label, curating full experiences as a substitute of one-off merchandise.
- Combine digital merchandise and music into each provide
By fusing songs, bonus content material, and digital belongings immediately into their bundles, artists occupy a novel lane with their fan base: each buy appears like a chunk of the motion, not only a piece of merch.
- Construct Fan Circles—chat-driven micro-communities contained in the app
OpenWav’s Fan Circle function allows artists to create personal in-app communities the place followers can be part of at no cost, hearken to updates, obtain voice messages, and commerce DMs immediately with the artist. This turns “followers” right into a dwelling, respiration fan membership connected to the artist’s commerce ecosystem.
In easy phrases, OpenWav permits artists to infuse their fan base immediately into their music and e-commerce world—each drop, bundle, and dialog taking place inside one unified atmosphere.
The OpenWav International Ambassadorship Platform powered by RADIOPUSHERS turns into the event engine inside that universe:
- OpenWav offers the product, monetization, and fan-circle infrastructure.
- RADIOPUSHERS brings radio, PR, technique, and A&R teaching to assist artists architect the approach to life and income mannequin they wish to reside from.
Collectively, they provide impartial artists what the standard business not often presents:
a platform that appears like a label, and a staff that truly teaches them how you can use it.
How the OpenWav International Ambassadorship Platform Works
As soon as this system is reside inside OpenWav, artists will have the ability to:
- Apply contained in the OpenWav ecosystem
Certified artists join the $27 core tier, which triggers the onboarding sequence into the International Ambassadorship Platform.
- Obtain a Visible Model Overview Evaluation (VBOA)
RADIOPUSHERS’ A&R staff research the artist’s music, visuals, and digital footprint, delivering an in depth written breakdown and roadmap tailor-made to the artist’s targets.
- Be a part of a reside Zoom technique session
The OpenWav x RADIOPUSHERS staff goes line-by-line via the VBOA, answering questions and aligning round a targeted 90-day plan that connects OpenWav instruments with real-world execution.
- Activate radio, podcast, and PR lanes
Artists are onboarded into RADIOPUSHERS’ iHeartRadio and FM ecosystem, podcast community, and PR channels in a method that matches their present stage, catalog, and finances.
- Scale towards ONE SHOT and past
For artists who’re prepared, the Ambassadorship Platform turns into the on-ramp into RADIOPUSHERS’ flagship ONE SHOT marketing campaign, which deepens iHeartRadio rotation, podcast appearances, A&R teaching, collegiate and female-driven fanbase focusing on, and premium OpenWav monetization integration.
At each step, the emphasis stays the identical:
- Direct-to-fan possession
- 1,000-TrueFans economics
- Lengthy-term model fairness, not flash-in-the-pan moments
About OpenWav
OpenWav is a next-generation direct-to-fan platform enabling artists to promote music, merch, memberships, tickets, and unique content material from a single, creator-owned hub. Constructed for the streaming and social period, OpenWav turns audiences into communities and followers into stakeholders within the artists they love.
About RADIOPUSHERS
RADIOPUSHERS is a digital branding, media, and artist-development company targeted on impartial creators. For greater than six years, the corporate has labored with over 2,000 artists, serving to them construct sustainable careers via natural direct-to-fan monetization, licensed radio airplay, media technique, and model teaching.
With greater than 265 five-star Google opinions on its Google Enterprise profile, RADIOPUSHERS is acknowledged as one of many highest-rated digital branding companies on the planet. The corporate operates a multi-platform infrastructure spanning iHeartRadio and FM stations, curated podcasts, PR and editorial channels, and performance-driven advert campaigns throughout Google Adverts, Spotify Studio Adverts, and TikTok.
RADIOPUSHERS is led creatively by Jonathan P. Wright, an award-winning, Muck Rack–verified journalist and senior A&R government who has constructed an ecosystem round one easy thesis:
“DSPs offer you publicity. Neighborhood offers you fairness.”
The OpenWav International Model Ambassadorship Platform allows artists to obtain around-the-clock teaching, coaching, growth, and psychological assist en path to their musical future—and to construct a motion anchored in TrueFans, possession, and long-term affect.
