Snoop Dogg is increasing his presence in sports activities media with a brand new analyst position on Peacock. In response to sources briefed on the transfer, the hip-hop icon will function a recreation analyst for the Los Angeles Clippers versus Golden State Warriors matchup on Monday, Jan. 5.

The Athletic notes Snoop will name the second half from courtside alongside Terry Gannon and Reggie Miller. He’s anticipated to attend pregame conferences, observe the primary half with out commentary, then placed on his headset for the rest of the published.

The looks continues Snoop’s rising relationship with NBC, which owns Peacock. He obtained largely optimistic opinions for his internet hosting work throughout final yr’s Summer time Olympics and is about to play a serious position in NBC’s protection of the Milan Cortina Winter Video games in February. Gannon can be scheduled to function one of many hosts for NBC’s broadcast of the Winter Video games Opening Ceremonies.

Snoop’s busy media schedule additionally features a high-profile vacation look on Netflix. On Christmas Day, he shall be featured throughout the halftime present of the Detroit Lions versus Minnesota Vikings recreation. Titled “Snoop’s Vacation Halftime Social gathering,” the present will embrace performances from Lainey Wilson and EJAE, Audrey Nuna, Rei Ami, and extra.

Along with his trademark charisma and deep cultural affect, Snoop Dogg continues to blur the traces between sports activities, leisure, and music.