The Home of Rémy Martin, a historic producer of Cognac High-quality Champagne since 1724, has launched My Name, a brand new international model imaginative and prescient and marketing campaign centered on how folks outline and rejoice success on their very own phrases. The initiative honors private selection, intention, and the deeply particular person journeys that form significant achievement.

Rooted within the perception that success is pushed by feeling moderately than formulation, My Name highlights people who transfer with objective. Whether or not constructing group, shaping tradition, or quietly mastering a craft, the marketing campaign locations worth on integrity, self-discipline, and lived expertise. Rémy Martin positions success as a self-driven pursuit, mirroring the care and precision required to create High-quality Champagne Cognac.

The marketing campaign captures intimate and reflective moments that emphasize genuine expressions of accomplishment. Via a lens of restrained magnificence, My Name showcases the quiet confidence behind trendy success and the rituals used to honor private milestones.

“My Name celebrates a brand new era of artists, innovators, and cultural shifters who outline their achievements by means of intention, self-discipline, and impression. This marketing campaign is about honoring the alternatives, the method, and the private conviction behind how trendy success is formed,” mentioned Tonia Mancino, Vice President of Luxurious Manufacturers, Rémy Cointreau Americas. “That very same ethos has guided Rémy Martin for hundreds of years, mirrored within the care and experience behind our expertly crafted Cognac.”

Produced in collaboration with Unreasonable Studios, the marketing campaign will roll out throughout digital, social, and out of dwelling platforms. Visible storytelling will characteristic key Rémy Martin expressions, together with Rémy Martin 1738 Accord Royal, Rémy Martin V.S.O.P., and Rémy Martin XO.

As a part of its activation technique, Rémy Martin is partnering with Hypebeast on a 360 diploma content material marketing campaign. The initiative launches with a talent-led music immersion in January, spotlighting a shock artist whose journey displays the spirit of My Name. This system will broaden all year long to spotlight a various group of multidisciplinary creators, inviting audiences to replicate on their very own definitions of success and the moments that outline their name.