Kanye West suffered one other main enterprise setback when the U.S. Patent and Trademark Workplace deserted lots of of his trademark functions, together with 20 makes an attempt to safe rights to the controversial title “Yews.”
The trademark failures characterize the most recent blow to West’s enterprise empire, which has been crumbling since his antisemitic outbursts in 2022 and 2023 value him profitable partnerships with Adidas, Hole, and different main manufacturers.
In accordance with Radar, West’s trademark agency Ox Paha filed functions for “Yews” throughout a number of classes, together with meals, drinks, clothes, family items, jewellery, and information reporting.
The information reporting class was meant for his short-lived alt-right web site Yews Information, which operated for only a few months in 2024 earlier than shutting down.
Previously 12 months alone, roughly 350 trademark functions from Ox Paha have been deserted by the Patent Workplace.
Many functions expired as a result of the agency did not show how the emblems could be used throughout the required timeframes. The trademark workplace has not accredited a single Ox Paha utility prior to now 5 years, in keeping with public information.
The “Yews” trademark makes an attempt got here after West made a collection of antisemitic statements beginning in October 2022, when he posted on social media that he would go “dying con 3 on Jewish folks.”
His feedback escalated over the next months, together with reward for Adolf Hitler throughout a December 2022 look on Alex Jones’ present. These remarks triggered large backlash that destroyed West’s billion-dollar fortune virtually in a single day.
Adidas terminated its Yeezy partnership, leading to an estimated $1.3 billion in misplaced income and ending West’s billionaire standing, in keeping with Forbes.
Hole, Balenciaga, and different trend companions additionally severed ties with the rapper, whereas streaming platforms and radio stations pulled his music. The antisemitic controversy successfully blacklisted West from mainstream enterprise partnerships and price him an estimated $2 billion in offers.
West appeared to acknowledge the harm his antisemitic feedback induced when he met with Israeli-Moroccan Rabbi Yoshiyahu Pinto in New York in November 2025.
In the course of the personal assembly, West apologized for his previous remarks and stated he was “taking accountability” for selling antisemitism.
The rapper blamed his bipolar dysfunction for his antisemitic actions and expressed real regret to the outstanding Orthodox rabbi. The apology got here after years of refusing to again down from his controversial statements.
Regardless of the trademark setbacks, West has been working to rebuild his enterprise empire all through 2025 and 2026. He relaunched his impartial Yeezy model with new footwear releases, together with the YZY BL-01 sneakers and YZY SL-01 slides that bought immediately by his web site.
The brand new Yeezy drops marked West’s first main product launches since shedding his Adidas partnership.
West has additionally been getting ready for his musical comeback together with his twelfth studio album Bully, which he confirmed might be launched on January 30, 2026. The album was initially introduced in September 2024 however confronted a number of delays as West labored on the undertaking.
He revealed the Bully tracklist through a brand new web site at bully.yeezy.com, emphasizing bodily codecs like vinyl over digital streaming, which seems to be an anti-streaming stance.
The album rollout represents West’s try and regain management over his music distribution. To assist the album launch, West introduced his first main tour in years with dates scheduled all through 2026.
The tour will kick off with two large reveals at Mexico Metropolis’s Monumental Plaza de Toros on January 30 and February 1, 2026, marking his return to the venue after 17 years.
Extra tour dates are anticipated to be introduced for cities throughout North America and Europe all through 2026.
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