Fanatics CEO Michael Rubin and OBB Media Founder Michael D. Ratner celebrated the launch of Fanatics Studios on Tuesday, January 13, at Los Angeles’ Intuit Dome. The brand new enterprise goals to change into the premier international studio for sports activities leisure.

The unique occasion drew A-list athletes, celebrities, and executives, who took to the court docket for hoops and mingling. Key companions—together with ESPN, WWE, LA28, Tom Brady, and Fox Sports activities—shared plans for upcoming initiatives. Brady detailed the first-ever Fanatics Flag Soccer Basic in Riyadh, Saudi Arabia, in March, revealing he’ll captain the “Founders” group whereas Washington Commanders QB Jayden Daniels will lead the “Wildcats.” GRAMMY-nominated Travis Scott introduced he’ll carry out on the occasion, and official jerseys have been unveiled.

Brady additionally teased his docu-follow One Extra Drive and a possible return to Crew USA for Flag Soccer on the LA28 Olympics. LA28 CEO Casey Wasserman highlighted the Olympic movie partnership, whereas ESPN’s Burke Magnus introduced Fanatics Studios’ involvement in producing The 2026 ESPYS. WWE President Nick Khan and stars together with Cody Rhodes, Bianca Belair, Chelsea Inexperienced, and Jimmy and Jey Uso shared new reveals and competitions below the studio umbrella.

Different attendees included Hailey Bieber, Kendall Jenner, The Child Laroi, James Harden, Jared Goff, Antonio Gates, Aaron Donald, Mookie Betts, and extra, marking a high-profile begin for Fanatics Studios’ international ambitions.