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One other day, one other trolling expedition courtesy of fifty Cent. This time long-running pressure between Curtis Jackson and Jim Jones discovered new life this week, with 50 as soon as once more utilizing humor and spectacle to needle his rival. On Jan. 15, the Queens-born mogul shared a video that fused branding theatrics with basic rap beef, centering the joke round a staged blackout.
You’ll be able to see within the clip seems to be a mock manufacturing tied to a fictional Tremendous Bowl 60 second for 50’s Branson cognac model. Enjoying the function of govt showman, he addresses an unseen viewers with full hype-man aptitude. “Women and gentlemens, are you prepared for Tremendous Bowl 60? Are you prepared for the joy, the adrenaline, Branson cognac…” he says earlier than the scene abruptly shifts.
Then the lights instantly minimize out, prompting 50 to shout, “What the fuck?! What occurred with the lights, man?” The sudden darkness turns into the punchline, echoing current reviews involving Jim Jones’ IFC constructing within the Bronx, which skilled an actual energy outage whereas working as a artistic workspace.
In case you missed it, Jones has been selling the IFC area as a rising hub, dwelling to his podcast Let’s Rap About It, co-hosted by Fabolous, Dave East, and Maino, with plans to broaden right into a broader media operation. The blackout rapidly grew to become fodder for jokes on-line, none extra pointed than 50’s.
Earlier than posting the Branson skit, 50 shared unreleased footage exhibiting Jones and his crew sitting at midnight contained in the IFC constructing, utilizing flashlights. On Instagram, he framed it purely as comedy, writing, “LOL @mr_camron turned the lights off, them bum ass in there with flash lights. @50centaction,” dragging Cam’ron into the second.
He adopted up with animated eyes floating in darkness captioned, “they in there like all we obtained is us. LOL WE ALL WE GOT! @bransoncognac,” and closed the run with a closing put up studying, “Flip off the lights @bransoncognac.”
50 Cent goes to be 50 Cent, that’s one factor you may guess on.
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