International sports activities retailer Lids marked Nationwide Hat Day on January 15 with a record-setting celebration, teaming up with the Indiana Pacers and New Period to interrupt two Guinness World Information at Gainbridge Fieldhouse in Indianapolis. The milestone moments unfolded in the course of the Pacers’ week of occasions surrounding their matchup towards the Toronto Raptors, highlighting Lids’ Indianapolis roots and its ongoing connection to sports activities tradition and fan expression.

The primary report was set on Tuesday, January 13, when greater than 1,000 caps had been rigorously organized throughout the court docket to spell out “LIDS,” formally incomes the title of the World’s Largest Hat Phrase. The construct was captured in a hanging time-lapse, showcasing the size and precision of the show.

The celebration continued the next evening in the course of the Pacers vs. Raptors sport on Wednesday, January 14. Lids, New Period, and the Pacers broke the Guinness World Report for essentially the most sports activities caps distributed in a single hour. 1000’s of followers inside Gainbridge Fieldhouse obtained commemorative hats all through the sport, remodeling the world right into a sea of caps and turning Nationwide Hat Day into an arena-wide, fan-first expertise.

The record-breaking efforts underscored Lids’ dedication to elevating the fan expertise by community-driven moments that merge sports activities, model, and celebration. By bringing collectively gamers, followers, and companions, the occasion bolstered the model’s function on the intersection of fandom and vogue.

To cap off the vacation, Lids additionally launched a Nationwide Hat Day sweepstakes. Contributors had been entered for an opportunity to win a yr’s price of free hats, with the winner set to be introduced on January 16. Followers who don’t win the grand prize will nonetheless obtain a $10 low cost on a $50 buy at Lids, extending the celebration past the world.