With Nike and adidas snatching up a lot of the sports activities superstars to be their signature spokespeople, Reebok is taking a special route and enlisting pop stars reminiscent of Cardi B and Khalid to affix their ever-growing household. The enduring model simply landed one other music famous person to symbolize.
On Wednesday (Jan. 21), Reebok introduced that Colombian music famous person Karol G can be becoming a member of the fold as their latest international ambassador, who can be introducing their basic apparel to a brand new era of followers. Tasked with spearheading Reebok’s upcoming “Born Basic. Worn for Life” marketing campaign, the “Tusa” singer can be highlighting Reebok’s iconic moments of their historical past whereas celebrating the ladies who’ve “impressed generations.” Feels like a helluva advertising plan.
As a part of her new multi-year partnership, Ms. G can even be curating her personal assortment, which can certainly be welcomed by her day-one followers who proceed to pour into her sold-out concert events across the globe.
In response to a press launch for the announcement, the higher-ups over on the sports activities model know they bought one thing particular cooking within the lab:
“’Born Basic. Worn for Life.’ celebrates the enduring affect of Reebok Classics, connecting the model’s heritage in footwear excellence with icons from previous and current,” mentioned Todd Krinsky, CEO of Reebok. “With Karol on the forefront, we’re redefining how a brand new era experiences the legacy of Reebok Classics via individuality, confidence, and elegance.”
Ought to be fascinating to see what the Colombian bombshell conjures up together with her creativity.
What do y’all take into consideration Reebok inking Karol G to a multiyear deal? Tell us within the feedback part under.
