The Seattle Seahawks’ dominant 29-13 win over the New England Patriots in Super Bowl LX averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, marking the second-highest audience in U.S. television history.

Viewership Falls Just Short of Previous Record

Last year’s Super Bowl, where the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, drew 127.7 million viewers, setting the current benchmark. Nielsen’s new Big Data + Panel measurement system, combining panel data with smart TV metrics, reported a peak of 137.8 million viewers during the second quarter—establishing a new U.S. record for any Super Bowl quarter.

Bad Bunny Delivers First All-Spanish Halftime Show

Puerto Rican superstar Bad Bunny made history as the first halftime headliner to perform entirely in Spanish. His show averaged 128.2 million viewers between 8:15 and 8:30 p.m. ET, ranking fourth all-time behind Kendrick Lamar’s 133.5 million in 2025, Michael Jackson’s 133.4 million in 1993, and Usher’s 129.3 million in 2024.

A lackluster first half, with no touchdowns until the final quarter, may have impacted overall numbers. Seattle led 12-0 entering the last 15 minutes before securing the victory.

Spanish-Language Broadcast Sets Milestones

Telemundo’s coverage averaged 3.3 million viewers, the highest for a Super Bowl in Spanish-language history. The audience peaked at 4.8 million during halftime, another record for that demographic.

Social media engagement for Bad Bunny’s performance shattered records with 4 billion views in the first 24 hours, including over 55% from international markets.