Marks & Spencer customers express frustration over the £25 price tag for the new Valentine’s Day dine-in meal deal, highlighting that Asda offers a similar option for half the cost with more items.

Details of the M&S Valentine’s Day Offer

M&S introduces a limited-time Valentine’s Day meal deal featuring three courses and a drink for £25. Available in stores until February 14, the collection includes a variety of Valentine’s-themed desserts from the premium Collection range. Customers can enjoy a restaurant-quality feast at home.

The dishes use high-quality ingredients, and the deal now includes a bottle of Crémant, reflecting its growing popularity.

Customer Complaints

Social media users call the price “ridiculous,” noting frequent weekly increases. One commenter recalls that a decade ago, the deal cost £10 and included a bottle of wine. Others point out that the amount covers a restaurant meal out, with reactions like “yikes.”

Many recommend Asda’s alternative, priced at £12 and described as “lovely,” offering half the price for more food.

Market Insights

Mintel data shows 70% of UK consumers view an evening meal at home as equally enjoyable as dining out. A Vypr survey ranks M&S as the top choice for Valentine’s Day dine-in meals and dinner ingredients.

M&S Product Director Responds

Kathryn Turner, Director of Product Development at M&S Food, states: “M&S is the home of Dine In and Valentine’s Day is the most popular celebration to spend at home. This year our M&S Valentine’s Day Dine In offer is the best it’s ever been – every single product is from our Collection range, made to restaurant quality standards and we’ve included a bottle of Crémant following its rise in popularity.”