The excitement from Bad Bunny’s landmark Super Bowl LX halftime performance lingers, but speculation already builds for the 2027 show at SoFi Stadium in Los Angeles on February 14.
Bad Bunny, joined by Lady Gaga, Pedro Pascal, Ricky Martin, Jessica Alba, Karol G, and Cardi B, delivered an all-Spanish tribute to Latin and Hispanic culture at Levi’s Stadium. Fans now eagerly anticipate the next headliner.
Taylor Swift Emerges as Top Choice
Sources confirm Taylor Swift ranks as the NFL’s dream performer for the Super Bowl halftime show. Her connection to the league strengthened through her relationship with Kansas City Chiefs star Travis Kelce.
However, Swift holds firm control over any decision. “Taylor is always someone the NFL wants for the halftime show, but it will be her decision – and her decision only – whether she ever wants to do it and when she would like to do it,” a source states.
Organizers prioritize her interest above all. “Everyone will drop what they are doing and whoever they have asked if Taylor wants to do it. If she wants to do it, she will do it,” the source adds. Yet multiple factors rule out 2027.
The Valentine’s Day timing conflicts with her plans. Swift prefers attending if Kelce plays or enjoying newlywed time otherwise. She also awaits his retirement before performing and eyes personal milestones like marriage and family first.
Swift supported Kelce at the last two Super Bowls the Chiefs reached, celebrating their 2024 victory in Las Vegas and their 2025 loss in New Orleans. Kansas City missed the playoffs this season, prompting Kelce to ponder retirement.
Selection Process Underway
Roc Nation, led by Jay-Z, and Apple Music start narrowing choices in May or June, approaching artists then. Final negotiations occur in July, with announcements planned for November, post-NFL season start.
Alternative Venues and Preferences
While 2027 stays at SoFi Stadium, 2028 heads to Mercedes-Benz Stadium in Atlanta, and 2029 likely to Las Vegas’ Allegiant Stadium. Swift favors a Nashville Super Bowl, aligned with the Titans’ new stadium opening in 2027.
“She would be interested in doing it in a place like Nashville if they ever get a Super Bowl,” the source notes. “Nashville is well-poised and ready to receive one.”
Other Contenders Step Up
Without Swift, options abound. Backstreet Boys express interest amid their Las Vegas Sphere residency and past Super Bowl ads. Online bettors favor Miley Cyrus as frontrunner.
“The Backstreet Boys have thrown their name in the mix and online bettors have said Miley Cyrus is the frontrunner,” sources reveal. A female-led show gains traction, though neither leads definitively.
Jay-Z seeks younger, diverse, ethnic acts for global appeal over legacy bands like Metallica or AC/DC. Plans consider multiple performers or K-pop elements.
Kid Rock Out of Consideration
Despite Kid Rock’s alternative YouTube show drawing viewers amid backlash to Bad Bunny’s selection, he faces exclusion. “Kid Rock is not going to be asked or will do it next year – that is as much of a 100 percent guarantee as ever,” a source asserts.
His role in the 2004 scandal with Janet Jackson and Justin Timberlake ends repeat chances.
