Victoria Beckham responds to her son Brooklyn’s recent accusations, emphasizing that building a family brand was never the goal and affirming her commitment to supportive parenting amid ongoing family tensions.

Origins of the Family Brand

In a recent appearance on the Aspire podcast hosted by entrepreneur Emma Grede, the 52-year-old fashion designer clarifies the narrative around ‘Brand Beckham.’ She states that the £500 million empire developed organically, without deliberate planning.

‘When David and I first met, it was never our intention to start a brand,’ Victoria explains. ‘People talk about “Brand Beckham” – that has happened so organically. When I first met David, he was a Brylcreem boy. So David was Adidas and Brylcreem and Pepsi, and I was in the Spice Girls.’

She highlights early endorsements, noting the Spice Girls promoted products like Walker’s crisps, Pepsi, Chupa Chups lollies, and deodorant. Victoria even shares a lighthearted anecdote: her mother still keeps a Spice Girls pizza in the freezer after over 30 years.

The couple maintains separate professional paths, with David focusing on Inter Miami and Victoria on her fashion and beauty lines. ‘We don’t have any deals together. David does what David does, I do what I do,’ she says. ‘That’s the way it’s always been. We have very different interests.’

Parenting Under Public Scrutiny

Victoria acknowledges the challenges her children face growing up in the spotlight, contrasting it with her and David’s experiences. ‘Our children have had a very different upbringing to myself and David, and I think the world is also a very different place now than when they were younger,’ she notes. ‘We’ve always tried to protect the children as much as we can; we’ve always been very close.’

Addressing claims of being a pushy parent, she insists otherwise: ‘Ultimately, we want the kids to be hard-working and kind. I’ve always wanted to be the best mum that I could be and look after the kids. It’s never about being pushy; it’s about being there to support.’

She reflects on parenting adults versus younger children: ‘I think it’s very different parenting adult children to parenting smaller children. I’m just trying to do the best that I can. It’s my job to make sure my kids are the best versions of themselves.’

Family Tensions with Brooklyn

Brooklyn, 27, distanced himself from the family in January, criticizing ‘performative social media posts, family events, and inauthentic relationships.’ He described feeling controlled by a family prioritizing public promotion. The former footballer and Victoria have not spoken to Brooklyn since last May, following his and wife Nicola Peltz’s absence from David’s 50th birthday. Communication now routes through lawyers.

Brooklyn also alleged Victoria called him ‘evil’ for not seating her at the head table during his wedding and accused her of hijacking their first dance.

Younger Siblings’ Ventures

Victoria praises son Cruz, 21, for his music career. Currently on tour, he has mastered multiple instruments, written songs, formed a band, and performed in small venues humbly. ‘He’s incredibly talented and he’s building his brand. That’s just what we do,’ she says.

Harper’s Beauty Brand Launch

Daughter Harper, 14, draws from her struggles with severe acne to launch ‘HIKU BY Harper,’ a Gen Z and Gen Alpha-targeted beauty line inspired by South Korean cosmetics, set for summer release. The family trademarked the name in October.

Harper approached Victoria two to three years ago with the idea. ‘She said, “I want to create a brand because I know what I want and I don’t want other people to have to go through what I have been through,”‘ Victoria recounts. The teen presented PowerPoint slides on the brand and even one justifying a perm.

Victoria relates, having faced similar skin issues. ‘I’m so proud of all my children, but Harper is very ambitious,’ she adds. Harper has attended beauty development meetings since childhood. The family has long protected their children’s names for branded products like makeup, toys, and clothing, a move experts note as unusual for non-celebrity children.