Sports Illustrated announces a series of exclusive VIP events, titled SI Beyond the Pitch, across four key U.S. host cities for the upcoming World Cup. These public-access gatherings feature top musical acts and partnerships with major brands like Verizon, Marriott Bonvoy, BetMGM, Lenovo, Velocity Black, and Champion.
Event Schedule and Locations
The events align with major World Cup matches and take place on the following dates:
- Los Angeles: June 12 at the iconic Hollywood Palladium
- Dallas: June 20
- Miami: June 26
- New York: July 18 at historic Cipriani Wall Street
Tickets and VIP tables go on sale Friday, May 15, at 10 a.m. ET for all locations.
Star Performers and Experiences
Headline artists include The Chainsmokers, Nelly, 50 Cent, Diplo, and Gordo, delivering high-energy performances. Attendees can also enjoy interactive activations from global partners, creating immersive experiences tied to the tournament excitement.
Building on Past Success
This series follows SI The Party during Big Game Weekend 2026, which drew thousands of fans and celebrities such as Justin and Hailey Bieber, Travis Scott, Travis Kelce, George Kittle, Jon Hamm, Ciara, and Russell Wilson.
“SI has firmly established itself as the place to be on sports’ biggest weekends,” stated Matt Goldstein, EVP of Authentic Live. “Whether it’s Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who’s who of sports and culture. That’s what we build toward every time.”
World Cup Kickoff
The tournament spans the U.S., Mexico, and Canada, starting June 11 with Mexico facing South Africa. The U.S. men’s national team opens against Paraguay on June 12 in Los Angeles.
