Olivia Rodrigo turned heads at the recent LaLiga EA Sports El Clasico match between FC Barcelona and Real Madrid CF. The singer’s logo replaced Spotify’s on Barcelona’s kit as part of their ongoing partnership, promoting her upcoming album you seem pretty sad for a girl so in love, set for release on June 12.
Rodrigo’s Social Media Post Fuels Fashion Buzz
The 23-year-old shared a photo on social media wearing the team’s iconic maroon striped jersey. Her appearance grants the classic football shirt a fresh endorsement from Gen Z influencers.
Rising Popularity Ahead of 2026 World Cup
Football shirts, or ‘blokette’ styles, are experiencing a revival with the 2026 FIFA World Cup on the horizon. Data from Abbott Lyon reveals a 1000% surge in TikTok searches for ‘Adidas World Cup away kit 2026’ alongside ‘casual athletic outfit.’
This trend aligns with fashion enthusiasts embracing athletic wear. Celebrities including Arsenal supporter Anne Hathaway, Kendall Jenner, Gigi Hadid, Hailey Bieber, Winnie Harlow, and Mia Regan have popularized the look, from casual outings to fashion week events.
Impact on Football’s Audience
The style shift broadens football’s appeal, drawing more women into the traditionally male-dominated sport. Brands like Martine Rose and Nude Project highlight versatile football shirts suitable for everyday fashion.
