Kylie Jenner has unveiled her latest venture for her fashion brand Khy, this time focusing on footwear in collaboration with Gia Borghini. The 29-year-old entrepreneur shared striking images from the new campaign on Instagram, where she is seen posing nude, adorned only by a selection of the new shoe designs and her own long, dark hair.
Khy x Gia Borghini Footwear Launch
The campaign images showcase Jenner in a minimalist setting against a stark white backdrop, drawing all attention to the footwear and her artistic posing. In one notable shot, she wears strappy metallic silver heels, highlighting a perfectly manicured French pedicure. Another image features her feet in black wedge sandals with a distinctive thong strap. Jenner expressed her personal connection to the collaboration, stating in an Instagram caption, “I’ve worn [these styles] for years, so this one felt right.”
Jenner elaborated on the creative process behind the collection, writing, “I got to create my dream footwear for @khy, handmade in Italy. I reworked every detail over and over until they felt just right and completely effortless.” The collection is set to launch on August 21st via khy.com.
This isn’t the first time Jenner has subtly previewed her designs. She was seen wearing the silver heels earlier in June while attending game four of the NBA Finals, accompanied by her boyfriend, Timothée Chalamet. The choice to model the shoes nude, strategically covering herself with her hair, emphasizes the design and craftsmanship of the footwear, aligning with a bold and artistic marketing approach.
Kylie Jenner’s Expanding Fashion Empire
The Khy x Gia Borghini collaboration marks another significant step for Jenner’s fashion brand, Khy, which she launched in October 2023. The brand debuted with a faux leather trench coat, accompanied by a feature in The Wall Street Journal detailing her entrepreneurial ambitions. The launch event was a star-studded affair, attended by notable figures such as Kendall Jenner and Hailey Bieber.
Khy aims to offer a range of fashion items, and this footwear collection represents a new category for the brand. Jenner’s involvement in the design process, as indicated by her statement about reworking details, suggests a hands-on approach to her business ventures.
Previous Collaborations and Ventures
Prior to this shoe collaboration, Jenner recently partnered with Frankies Bikinis for a second swimwear collection. To promote that line, she participated in a provocative photoshoot with Francesca Aiello, the founder of Frankies Bikinis. Their initial collaboration, “Cloud Cups by Frankies Bikinis x Khy,” launched in July 2025, featuring items like chrome-dusted pink bikinis.
Jenner’s entrepreneurial portfolio also includes Kylie Cosmetics, a highly successful beauty brand. She also previously launched Kylie Swim, though the swimwear line appears to have been discontinued, with its social media presence now defunct. Her venture Sprinter has been rebranded as k2o by Sprinter.
The Khy Brand Ethos
Khy, as a brand, seems to embrace a modern, edgy aesthetic, often utilizing striking visuals and collaborations to generate buzz. The decision to feature Jenner nude in the latest campaign, focusing solely on the product and her form, aligns with this bold strategy. It aims to create a memorable and impactful impression, encouraging engagement and driving interest in the new footwear line.
The collaboration with Gia Borghini, a known footwear label, lends credibility and expertise to the Khy offering. By combining Jenner’s influence and brand recognition with Gia Borghini’s established reputation in shoe design, the partnership seeks to appeal to a broad audience interested in fashion-forward footwear.
Conclusion
Kylie Jenner continues to diversify and expand her presence in the fashion and beauty industries. The latest Khy campaign, featuring a nude Jenner showcasing the new Gia Borghini shoe collaboration, is a testament to her willingness to push creative boundaries in marketing. With the collection set to drop soon, the striking imagery is already generating significant attention, positioning Khy for another high-profile launch.
