Hailey Bieber recently offered her nearly 60 million Instagram followers a glimpse into her fitness journey, showcasing her physique just ahead of her son Jack’s second birthday. The model, who welcomed her son with husband Justin Bieber, shared a series of selfies on Friday, highlighting her toned body and personal style.

Hailey Bieber’s Postpartum Fitness Revealed

In the shared images, the 29-year-old model displayed a notably fit physique. One particular snapshot featured her in a low-cut sports bra with yellow trim, accentuating her abdominal muscles. Her hair was styled back, and the outdoor setting contributed to a sun-kissed, natural look. The photos also served as a subtle promotion for Justin Bieber’s new SKYLRK headphones, with Hailey captioning the post, “my week in headphones.” The post quickly garnered significant attention, surpassing 1.1 million likes from her extensive fanbase.

Jack Blues, Hailey and Justin Bieber’s son, was set to celebrate his second birthday on Saturday, August 22. The couple has consistently prioritized their son’s privacy, choosing not to share photos of his face publicly. This decision stems from a desire to protect him from the intense scrutiny that often accompanies public life.

Reflections on Motherhood and Privacy

Hailey has previously spoken about the challenges and rewards of motherhood. For Mother’s Day earlier this year, she shared intimate moments from her second year of parenting, including a black and white photo with her son and a heartfelt caption, “I love being your mommy.” This sentiment echoes her feelings from their son’s first birthday, when she posted affectionate images and wrote, “1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified.” The images, taken by photographer Stevie Dance, were simple and intimate, showing her holding her son while casually dressed.

In a 2021 interview with Vogue, Hailey elaborated on their approach to privacy, stating, “We don’t take him to a lot of places. We don’t want anyone to…. I mean, you’ve just got to see how invasive it all is. It feels mean to put a baby into that.” This protective stance underscores their commitment to providing a relatively normal upbringing for their child amidst their high-profile lives.

Business Acumen and Entrepreneurial Spirit

Beyond her personal life, Hailey Bieber has also made significant strides in the business world. In May 2025, she achieved a major milestone when she sold her skincare brand, Rhode, to e.l.f. Beauty for a reported $1 billion. This accomplishment came while she was navigating the early stages of motherhood.

The success of Rhode was further recognized when it was named one of Time’s Most Influential Companies in April 2026, appearing on their list of 100. Reflecting on the sale and the demands of building her brand, Hailey shared her experience with the magazine: “I felt really stretched in a lot of ways. There’s a lot of change happening all at once. It really showed me as a woman, as a businesswoman, as an entrepreneur, as a mom, as a wife, as a friend – really what my capacity was.”

Despite her considerable success, Hailey remains focused on future growth. She expressed her ambition to continue expanding her business empire, stating, “I’m an entrepreneur at heart. I want to expand in business and I want to be able to do more things – but I’m definitely not in a rush.” She launched Rhode in June 2022 with an initial offering of three products: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment, laying the foundation for what has become a highly successful venture.

Looking Ahead: Personal and Professional Milestones

As Hailey Bieber approaches her son’s second birthday and reflects on her entrepreneurial achievements, her recent social media activity highlights a balance between her public persona and private life. The images shared showcase not only her dedication to fitness but also her continued engagement with her audience and her husband’s ventures. The couple, who will celebrate their eight-year wedding anniversary in September, continue to navigate their shared life with a blend of public visibility and a strong emphasis on family privacy.