Ryan Reynolds is as soon as once more making headlines, however this time, it’s not for his subsequent huge blockbuster or buzzy enterprise deal.

The “Deadpool” star’s current TIME cowl has ignited a firestorm on-line, with followers mocking the characteristic and accusing Reynolds of “shopping for” his means onto the celebrated publication amid ongoing authorized drama involving his spouse, Blake Energetic, and actor Justin Baldoni.

The 48-year-old actor was the main focus of a characteristic titled “How Ryan Reynolds Rewrote the Script for Superstar Entrepreneurs”, highlighting his spectacular enterprise ventures, together with his manufacturing and advertising and marketing agency Most Effort, which not too long ago earned a spot on TIME100’s Most Influential Corporations record.

Nevertheless, it was the timing of Ryan Reynolds’ characteristic on the quilt that dominated social media.

As a substitute of a conventional portrait, Reynolds is pictured from behind, exhibiting solely the again of his head.

He later defined the choice, writing, “I insisted they take this picture for soooo many causes however the chief one is @MaximumEffort just isn’t me. It’s a tiny little pirate ship helmed by essentially the most gifted, tireless, and artistic crew of individuals on planet earth.”

Followers weren’t shopping for it.

Many are questioning the timing of the characteristic, particularly as Reynolds and Energetic stay embroiled in an unsightly authorized conflict with Baldoni.

“Every part he’s been uncovered for, and that is the headline? Come on,” one commenter posted. One other added, “That money envelope from Reynolds will need to have been HUUGE.”

“How Ryan Reynolds paid us to place him on the quilt of this journal! Lol,” one critic wrote on social media. One other slammed the quilt as tone-deaf, posting, “Very barf. $$$$$.”

Others accused the Hollywood energy couple of utilizing the press to sway public notion. “These two carry on shopping for themselves good publicity, it is so exhausting and sickening,” one individual wrote.

Regardless of the backlash from followers, many celebrities and sports activities icons chimed in to reward and help Reynolds.

Retired NFL quarterback Drew Brees wrote, “Completely nicely deserved!”

Bart Johnson, actor and Blake Energetic’s brother-in-law, commented, “Wow what an accomplishment!! CONGRATS!”

Movie producer Maud Arnold stated, “Congratulations!!”

The wide-ranging interview did supply a glimpse into Reynolds’ house life with Energetic and their 4 youngsters.

He credited his household as his grounding drive, saying, “My worth comes from having 4 children and a superb marriage. My self-worth isn’t farmed out to anybody factor that isn’t beneath the roof of my house.”

In a candid second, Energetic even popped into the interview in “leggings and an outsized shirt” trying to find her favourite snack, bitter dried blueberries that “style like warheads.” She jokingly scolded Reynolds for serving to her rummage, telling him it was “chewing into your time” earlier than syncing schedules for “10 minutes of catch-up time.”