American Eagle on Sydney Sweeney
Huge Majority Like Her Denims …
Social Media Is not Actual Life
Printed
American Eagle is talking out in opposition to critics of a brand new Sydney Sweeney industrial … they are saying the notion that the advert focuses on Nazi-like eugenics and pushes blonde hair and blue eyes as aspirational is “absurd.”
A rep for AE tells TMZ … the advert marketing campaign is creating large buzz and their unbiased polling exhibits the overwhelming majority of oldsters — 71% to be actual — discover the industrial interesting.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Each day (@sweeneydailyx) July 24, 2025
@sweeneydailyx
The spot facilities round Sydney buttoning up some AE denims and touting her organic make-up, the place she breathily says, “Genes are handed down from dad and mom to offspring, typically figuring out traits like hair shade, character and even eye shade … my denims are blue.”
The promo is catching flak on social media — TikTokers all around the world slandered Sydney and AE for what they are saying is an advert crammed with implicit racism.

TikTok/@dojacat
However, the AE rep says … “That is yet one more instance of how social media is simply not reflective of actual life. The absurd response from some corners of the web is totally not reflective of how American Eagle’s clients really feel.”
Doja Cat even hopped on TikTok and mocked Sydney with an exaggerated backwoods nation accent, with further drawling emphasis to make the “Euphoria” actress sound silly.

TMZ.com
Michael Knowles, in the meantime, joined us immediately on “TMZ Reside” and stated Sydney is simply getting warmth as a result of she’s sizzling and white.
The AE rep says … “The underside line is that this was about creating an incredible pair of denims and supporting a really worthy trigger via among the proceeds going to home violence prevention. Something past that’s noise that isn’t registering with the common particular person.”
They add … “No matter how folks really feel concerning the advert, we hope they’ll agree we ought to be doing extra to assist and empower those that are experiencing home violence.”