Beyoncé has stepped into the denim highlight as soon as once more, dazzling followers in a daring new Levi’s marketing campaign simply as Sydney Sweeney’s American Eagle shoot continues to generate intense scrutiny.
The singer’s glamorous, bedazzled jean look and platinum blonde wig arrive at a time when denim adverts are on the heart of heated cultural debates.
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Beyoncé’s Present-Stopping Levi’s Look
The 43‑yr‑outdated famous person struck scorching poses in a plunging denim jacket embellished with lace and gems, paired with figure-hugging denims and strappy heels.
Channeling outdated Hollywood glamour, Beyoncé sported a Marilyn Monroe-inspired blonde wig and even revealed glittering gold grills behind daring crimson lipstick.
Levi’s captioned the publish, “BEYONCÉ X LEVI’S® Iconic denim, reimagined. Accessible August 7 on Levi.com.”
The marketing campaign marks her second collaboration with Levi’s this yr. Again in February, the “Renaissance” hitmaker fronted one other denim‑on‑denim shoot, this time photographed inside a dive bar whereas she performed pool.
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Now, her newest Levi’s advert is being in contrast straight with Sydney Sweeney’s controversial American Eagle marketing campaign, sparking conversations throughout social media about vogue, tradition, and messaging.
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Backlash Over Sydney Sweeney’s American Eagle Marketing campaign
The uproar started when the 27‑yr‑outdated “Euphoria” actress appeared in American Eagle’s fall adverts with the tagline “Sydney Sweeney Has Nice Denims.”
Some noticed the advert’s tagline as a cheeky pun on denim, whereas others blasted it as racially charged.
Critics argued that “nice genes” has traditionally been used to glorify whiteness, thinness, and Eurocentric magnificence requirements.
A Salon report described the phrasing as “a tone‑deaf advertising and marketing transfer.” Some detractors even went so far as to name the marketing campaign “Nazi propaganda.”
One critic wrote on-line, “The Sydney Sweeney American Eagle advert marketing campaign is simply modern-day Nazi propaganda. Prefer it’s wild how blatant it’s.” One other quipped that it was giving “Refined 1930’s Germany.”
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The adverts included video spots the place Sweeney mused, “Genes are handed down from dad and mom to offspring, usually figuring out traits like hair color, character and even eye color… my genes are blue.”
In one other clip, she stated, “My physique’s composition is set by my genes… Hey, eyes up right here,” because the digital camera panned her chest earlier than reducing to her face.
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American Eagle Defends Sydney Sweeney
Within the wake of the backlash, American Eagle launched an announcement standing firmly behind their star.
“Sydney Sweeney Has Nice Denims is and at all times was in regards to the denims,” the model wrote on Instagram.
They added, “Her denims. Her story. We’ll proceed to have fun how everybody wears their AE denims with confidence, their approach. Nice denims look good on everybody.”
Followers Examine Beyoncé’s Levi’s Marketing campaign To Sydney Sweeney’s American Eagle Advert
Because the controversy unfold, many followers couldn’t assist however examine Sweeney’s marketing campaign to Beyoncé’s denim‑targeted Levi’s shoot.
Each stars have been styled in denim‑on‑denim appears to be like and wore blonde hair. As well as, each Advert campaigns leaned on sultry, shut‑up visuals.
A number of Beyoncé followers took to the remark part of the Levi’s marketing campaign publish to laud her marketing campaign and stress its superiority over Sweeney’s.
One fan wrote, “Different denims manufacturers COULD NEVER. And I imply ever. Respectfully.” One other individual shared, “Beyoncé higher denims.”
A 3rd fan added, “Higher than Sydney Sweeney denims,” whereas a fourth commented, “Rattling Good Denims…. Cowboy Carter simply accomplished the only hottest and financially profitable tour. The rolling out as vogue icons they by no means wished our blues or our denim!”
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One other fan wrote, “These curves = good genes.”
Sydney Sweeney’s Followers Hearth Again
Though Beyoncé’s followers within the feedback burdened that her denims marketing campaign was higher than Sweeney’s, a number of others begged to vary.
One individual on Sweeney’s aspect exclaimed, “We would like Sydney Sweeney!” One other individual added, “Sydney Sweeney did it higher. Beyoncé is tradition appropriation however yall gained’t admit it..”
A 3rd Sweeney supporter shared, “American Eagle does it higher and extra genuine!” A fourth individual added, “Beyonce is now white and blonde, however she’ll by no means be like Sydney Sweeney.”
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Some folks additionally criticized Beyoncé for making an attempt to be white, with one writing, “Attempting to be white,” whereas one other added, “I do not know the way a lot of it is a response, however that is simply not it. Sydney embraces who she is, whereas Beyonce straightens and colours her hair, making an attempt to be white-ish as if black ladies should not lovely as they’re.”
One other individual wrote, “Wait. She has blonde hair and light-weight pores and skin? Is that this Nazi propaganda too?”
Nevertheless, some folks selected to be impartial, with one noting, “White Beyonce appears to be like cute so does Sydney.”
