Radio persona Charlamagne Tha God is ready to rework the podcasting panorama following his $200 million cope with iHeartMedia. The five-year extension retains him on The Breakfast Membership whereas giving him the platform to increase his Black Impact podcast community.
“After I was taking a look at doing my new cope with iHeartMedia, I stated, ‘I don’t need to simply be expertise. I need to create this podcast community. I need to create the BET for podcasting,’” Charlamagne shared with Forbes.
Black Impact, a three way partnership with iHeartMedia, has launched over 60 reveals since 2020, that includes visitors from former NBA stars Matt Barnes and Stephen Jackson to entrepreneurs Daymond John and John Hope Bryant. The community has turn out to be a key income driver for iHeartMedia, which reported $448.8 million in podcast income in 2024, up from $101 million in 2022. Charlamagne plans so as to add 10 extra reveals in 2026.
iHeartMedia CEO Bob Pittman praised Charlamagne’s authenticity, saying, “Does he say stuff that lots of people don’t agree with? In fact. However that’s Charlamagne being true to Charlamagne.” The deal additionally positions Black Impact alongside main streaming expansions, together with Netflix streaming The Breakfast Membership and 15 different podcasts beginning in 2026, cementing Charlamagne’s affect within the business.
