Demi Lovato is formally moving into her pickle period, and followers are consuming it up. The pop celebrity has teamed up with Jimmy John’s to convey again the viral Picklewich, the cult-favorite sandwich that sparked a nationwide frenzy final 12 months. Recognized for her daring comebacks and unapologetic persona, Lovato is the right companion for a revival that’s as surprising as it’s iconic. The “Coronary heart Assault” singer stars in a brand new digital marketing campaign celebrating the return of pickle season, nodding to a few of her most unforgettable popular culture moments whereas hyping the final word snack for pickle lovers in all places. Demi Lovato, who’s lengthy declared her love for all issues briny, even naming her canine “Pickles,” brings a cheeky, self-aware vitality to the marketing campaign that followers can’t get sufficient of.

After taking the web by storm final 12 months, Jimmy John’s Picklewich is again, and this time, it’s greater than ever. The sandwich, which swaps conventional bread for 2 large, crunchy pickles, now is available in six crave-worthy builds: Vito, Turkey, Ham, Roast Beef, Tuna, and Veggie. Every model delivers that signature tangy crunch that despatched social media right into a frenzy throughout its authentic run.

However Jimmy John’s isn’t stopping there.

The chain is tripling down on pickle mania with a trio of pickle-packed merchandise that push the obsession to scrumptious new heights. Followers can dive into the brand new Pickle Ranch, a creamy, tangy dipping sauce that provides a briny kick to any sandwich, pair it with the return of Pickle Jimmy Chips, or go all in with the Triple Pickle Meal, a full-blown combo that includes your selection of Picklewich, chips, and Pickle Ranch in a single value-packed deal.

“Jimmy John’s followers are freaks for our Jimmy Pickles, and final 12 months, the Picklewich took the web by storm,” Kate Carpenter, Vice President of Advertising at Jimmy John’s, mentioned. “This 12 months, we needed to offer our devoted pickle followers much more to have fun.”

To make the comeback much more particular, Jimmy John’s is giving JJ Rewards members early entry to all issues pickle throughout an unique Pickle Freak Weekend from October 24 by October 26. Loyalty members would be the first to sink their enamel into the total pickle lineup earlier than it formally launches nationwide on Monday, October 27.

Carpenter added, “With six Picklewich choices, Pickle Ranch, Pickle Jimmy Chips, and the Triple Pickle, we’ve created a pickle-lover’s dream that delivers daring, signature flavors that solely Jimmy John’s may ship.”

Followers who haven’t joined but can join JJ Rewards on-line or by the Jimmy John’s app to get in on the motion early, as a result of when pickle season hits, you don’t wish to be left behind.

For Demi Lovato, the marketing campaign is greater than only a quirky meals collab as a result of it’s one other second that proves her capability to reinvent herself time and time once more. From rock anthems to empowerment ballads, Lovato has by no means been afraid to lean into what she loves, and this time, that zeal simply occurs to be pickles.

Within the playful digital spot, Lovato channels her confidence and humor, celebrating each her personal evolution and the sandwich’s return to fame. The video leans into self-aware enjoyable, an ideal pairing for a star who’s constructed her model on authenticity and comebacks.

The Picklewich and new pickle-themed menu objects shall be out there for a restricted time starting October 27 at collaborating Jimmy John’s areas nationwide. Followers can order in-store, on-line, or by the Jimmy John’s app, however with hype this huge, provides are certain to fly sooner than a jar of pickles at a barbecue.