Millions of UK households struggle to navigate endless TV channels and content. EE, now under BT, addresses this with Smart Search and Mood Matcher on its EE TV platform, offering intuitive ways to discover shows and movies.

Smart Search Simplifies Content Discovery

Smart Search understands natural viewer queries based on mood, theme, plot details, or even favorite lines. It aggregates results from live TV, on-demand libraries, and streaming apps into one seamless interface, reducing search time.

Users can search phrases like “a funny detective show” or “a film with the actor from The Inbetweeners,” and relevant options appear instantly.

Mood Matcher Delivers Personalized Recommendations

The AI-driven Mood Matcher asks quick questions about mood, genres, and themes to suggest tailored shows and films. This feature proves ideal for families debating weekend viewing choices.

Sky provides a comparable search tool, but Freeview lacks this capability.

“Choosing what to watch shouldn’t be hard, but for millions of households, it genuinely is,” said Luciano Oliveira, Director of Product, Home & TV, EE. “We’ve all lost half an hour to scrolling, or given up and rewatched something familiar just to end the debate. Smart Search and Mood Matcher are our answer: describe what you’re in the mood for, answer a few quick questions, and EE TV does the rest. Welcome to spending less time deciding, and more time relaxing and enjoying the TV you love.”

“The quicker viewers can discover the right show, the better the experience feels,” added Paolo Pescatore, Technology, Media and Telecoms Analyst at PP Foresight. “In a market where audiences are spoilt for choice, making discovery faster and easier is becoming just as important as the content itself. In a world of endless choice, fast discovery is the real killer feature.”

Availability and Access

Both features roll out now via the EE TV app on compatible devices. Expansion to EE TV Pro and EE TV Box Edge follows soon. Visit ee.co.uk/smartsearch for details.