Elon Musk is making one more change to X, previously Twitter.
The 53-year-old richest man on the earth introduced that hashtags is not going to be allowed for use in paid advertisements on the social media platform starting Friday (June 27), calling it an “esthetic nightmare.”
The ban of hashtags solely applies to advertisements, not common posts.
“Beginning tomorrow, the esthetic nightmare that’s hashtags might be banned from advertisements on X,” he wrote.
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X customers putting advertisements on the social media platform have used hashtags for his or her advert’s content material and audience, at instances creating a novel branded hashtags to construct model consciousness and encourage user-generated content material.
Beginning tomorrow, the esthetic nightmare that’s hashtags might be banned from advertisements on 𝕏
— Elon Musk (@elonmusk) June 26, 2025
Standard and trending hashtags are sometimes used to extend advert visibility and attain a broader viewers, and to observe the efficiency of hashtags to be able to see which of them drive engagement and conversions, as NDTV factors out.
Days earlier than, Elon Musk shared his drug check outcomes.