Terence Crawford is being accused of letting a luxurious watch deal disintegrate the identical approach a sponsor patch did on his shorts mid-fight.
The undefeated boxing star is now dealing with a New York lawsuit from Manhattan jeweler Mazza New York, which claims Crawford took a six-figure Patek Philippe Aquanaut and by no means totally paid for it after the jeweler’s brand fairly actually failed to remain on his trunks.
The dispute traces again to February 2024, when Terence Crawford visited Mazza’s Diamond District workplace to select up customized pendants. Whereas there, he reportedly set his sights on a brand-new Patek Philippe Aquanaut, priced round $139,000.
That night time, over dinner, Crawford allegedly pitched a artistic cost plan. He would put down $35,000 money and canopy the remainder by sporting a Mazza New York brand patch on his boxing shorts throughout his subsequent skilled bout.
The jeweler claims it agreed, banking on the publicity that comes with certainly one of boxing’s greatest names, and handed over the watch the identical night.
Crawford’s subsequent battle got here on August 3, 2024, towards Israil Madrimov. The Mazza brand made it to the ring however barely survived the opening rounds.
Based on the lawsuit, the patch began peeling off in spherical one and was totally passed by spherical 4 of the 12-round battle.
After the battle, Mazza claims Terence Crawford and his representatives acknowledged the issue and promised a redo, assuring the jeweler the brand could be adequately featured in Crawford’s subsequent bout.
That subsequent bout turned out to be large.
Crawford confronted Canelo Alvarez on September 13, 2025, at Allegiant Stadium in Las Vegas in a closely promoted showdown streamed reside on Netflix. The criticism says the battle drew greater than 70,000 followers in particular person and reached over 41 million viewers worldwide.
This time, Mazza says it did the whole lot by the ebook. The jeweler claims it coordinated with Crawford’s workforce for months, delivered a bodily patch and digital brand information, and even flew its workers to Las Vegas, anticipating to see its branding on one of many most-watched fights of the century.
Two days earlier than the bout, the lawsuit alleges, Crawford’s consultant abruptly knowledgeable Mazza the brand wouldn’t seem on his shorts in spite of everything. No clarification was given. The brand by no means appeared throughout the battle.
Mazza argues that lacking out on publicity throughout an occasion of that scale was no small slip. The criticism compares the misplaced alternative to premium Tremendous Bowl promoting and claims damages exceeding $1.5 million.
The lawsuit additionally cites experiences that Crawford earned roughly $50 million from the Alvarez battle, citing a World Boxing Council assertion issued throughout a separate sanctioning charge dispute.
Mazza is suing for breach of contract, unjust enrichment and conversion. The jeweler is asking the court docket to both compel Crawford to return the Patek Philippe in new situation or pay its present market worth, which it estimates at greater than $155,000, together with further damages for the missed promotion.
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