Fanatics has formally opened ticket gross sales for Fanatics Fest 2026, returning to New York Metropolis from July 16 to July 19. To rejoice, the corporate unveiled a first-of-its-kind set up in Williamsburg referred to as the Most Priceless Billboard, or MVB.

Situated at 22 N. 14th Road, the dwell all-day show options genuine, game-worn jerseys related to every pageant date. Collectively, the items are valued at greater than $1.5 million and have 4 of essentially the most iconic athletes in sports activities.

The jerseys embody Joe Montana’s quantity 16 from his 1990 MVP season, Shohei Ohtani’s quantity 17 worn in the course of the 2025 Tokyo Collection, Peyton Manning’s quantity 18 from his remaining look in Tremendous Bowl 50, and Johnny Unitas’ quantity 19 Tremendous Bowl III jersey, which was not too long ago recovered, authenticated and is being publicly proven for the primary time.

The set up brings the vitality of Fanatics Fest to the streets of New York and follows a record-setting pageant in June that drew greater than 125,000 followers, over 300 athletes and celebrities, and greater than 250 interest retailers and sellers.

Fanatics Fest NYC 2026 will increase by 25 % contained in the Javits Middle and develop right into a four-day expertise that includes further athlete, artist, and creator appearances, unique product drops, autograph and picture zones, expanded model activations, and dwell programming all through the occasion.