Instagram will use a Hollywood playbook to reasonable the content material that teen customers are uncovered to.

Instagram introduced by way of its weblog that Instagram Teen Accounts will likely be “guided” by the MPA’s (Movement Image Affiliation) PG-13 score. 

So what precisely does that imply? 

In line with the weblog submit, meaning teen customers will likely be restricted from seeing nudity, sexual expression, profanity, drug use, violence, and different adult-oriented themes. 

Per Instagram: 

Identical to you may see some suggestive content material or hear some sturdy language in a PG-13 film, teenagers could sometimes see one thing like that on Instagram – however we’re going to maintain doing all we will to maintain these cases as uncommon as doable. We acknowledge no system is ideal, and we’re dedicated to bettering over time. We hope this replace reassures mother and father that we’re working to point out teenagers secure, age-appropriate content material on Instagram by default, whereas additionally giving them extra methods to form their teen’s expertise.

We determined to extra carefully align our insurance policies with an unbiased commonplace that folks are accustomed to, so we reviewed our age-appropriate pointers in opposition to PG-13 film rankings and up to date them accordingly. Whereas in fact, there are variations between films and social media, we made these adjustments so teenagers’ experiences within the 13+ setting really feel nearer to the Instagram equal of watching a PG-13 film.

Instagram says this new measure is “a brand new, stricter setting for fogeys preferring a extra restrictive expertise for his or her teen.” 

The picture/video sharing app additionally notes that it invited hundreds of fogeys worldwide to supply suggestions on what it describes as probably the most vital replace to Teen Accounts since introducing them final 12 months.