Justin Bieber’s long-awaited trend model SKYLRK has formally launched, and so has the backlash.

Followers have been fast to criticize the 31-year-old pop star on Thursday after visiting the model’s web site and discovering jaw-dropping costs for what many described as “primary” streetwear.

Gadgets from Justin Bieber’s first unisex drop embody outsized hoodies, tanks, sandals, and sun shades, with some costs hovering as excessive as $200.

Bieber first started producing buzz for SKYLRK again in December 2023, when he was photographed by paparazzi sporting vivid neon slides and basketball-style sneakers with the model’s title, “SKYLRK,” stamped on the soles.

Behind the scenes, Footwear Information later confirmed that his group filed for patents and emblems, together with the model’s distinctive dual-rectangle emblem, as early as Might 2023. Over the next yr, each Justin and his spouse, Hailey Bieber, have been noticed subtly carrying unreleased SKYLRK items.

The sightings intensified in 2025, as Justin started continuously posting cryptic and chaotic teases on Instagram, providing followers behind-the-scenes glimpses into the design course of whereas hyping the thriller of the launch. By the point the web site went stay, fan anticipation had reached a fever pitch, solely to be met with sticker shock.

Essentially the most buzzed-about merchandise? A pair of “Upside Down” sun shades retailing for a staggering $200.

Different items embody the “Zip Hoodie” for $160, “Chunky Mule” footwear for $180, and a beanie for $40. Even the best merchandise, a tank prime, is available in at $60.

What was meant to be a serious second for Bieber’s fashion evolution rapidly changed into a PR nightmare, with livid followers flooding SKYLRK’s Instagram feedback.

“You’re a clown if you happen to purchase any of this bs,” one particular person wrote bluntly.

One other added, “He is smoking a bag of d-cks with costs on items like these.”

One commenter known as the costs “prison,” whereas others in contrast the gathering to “low-cost made-in-China plastic crap bought for silly costs.”

“This appears to be like weak,” one other fan mentioned, whereas another person commented, “These costs have me screaming… cuz huh?”

As extra followers scrolled by way of the SKYLRK web site, the frustration solely deepened. Whereas some supporters tried to stay loyal, the overwhelming response was frustration over the steep worth tags.

“Bieber, I like you, however the worth…” one fan wrote on considered one of SKYLRK’s Instagram posts, capturing the conflicted emotions echoed all through the feedback.

“$170 for a hoodie?” one other requested in disbelief, whereas another person quipped, “Them costs ain’t it.”

Others identified what they noticed as a stark hole between high quality and value. “These things in all probability prices $5 to make and he is making $175 on these footwear lol,” one commenter speculated.

And the criticism wasn’t simply in regards to the cash. “Not solely are they not that cute, they’re costly as hell,” one other consumer declared, summing up the frustration many felt after eagerly awaiting the launch.

Regardless of the wave of criticism, not everybody was able to slam Justin Bieber’s SKYLRK debut. Some followers and fashion-minded followers got here to the singer’s protection, arguing that the backlash was misplaced.

“Persons are trippin over the costs, but they’re going to pay $300 and up for some Ray Bans,” one consumer identified, suggesting the $200 “Upside Down” sun shades weren’t exterior the norm for premium equipment.