Rapper Kanye West is switching up his identify but once more. Simply 4 years after legally turning into “Ye,” the controversial music mogul has chosen to reinvent himself as soon as extra with a brand new identify.

In keeping with experiences, the brand new identify is being utilized in some enterprise paperwork for West, together with on official paperwork from his corporations, comparable to Ox Paha Inc., Yeezy Attire, and Yeezy Document Label LLC.

Kanye West has but to make any feedback concerning the new identify, and it stays unclear why he made the change.

4 years after tossing “Kanye” apart in favor of the snappy one-syllable “Ye,” headline-hogging hitmaker West has modified his identify but once more.

In keeping with The U.S. Solar, the daddy of 4 now goes by the identify “Ye Ye” and has begun utilizing it in authorized paperwork for his corporations.

This contains Yeezy Attire, Yeezy Document Label LLC, Getting Out Our Desires Inc., and Ox Paha Inc., an organization that has filed a whole bunch of emblems on behalf of the rapper.

Per the information outlet, the identify change was seen when these companies filed a “Assertion of Info” with California’s Secretary of State.

This assertion of data is a kind required to be crammed out by all companies in a state to supply important particulars, together with who’s working the corporate, the bottom of operation, and staff.

For now, the identify change seems to have been solely effected in these authorized paperwork, as West’s social media nonetheless makes use of “Ye.”

Though the rapper has but to make an announcement concerning the identify change, he beforehand hinted that he won’t ever return to utilizing his previous identify, “Kanye West.”

Taking to X (previously Twitter) earlier within the month, West advised his followers of his resolution to formally stop utilizing his beginning identify on the platform.

“Ima lastly cease utilizing the @kanyewest Twitter trigger my identify is Ye,” the rapper wrote.

“Gonna begin a ye account and it’s what it’s,” he added.

In response, followers trolled West, suggesting that it might be unimaginable to make the account change, as one other consumer has already claimed the tag “Ye” for themselves.

Some additionally stated he might simply change the username by way of the settings choices as an alternative of making a wholly new account on the platform.

Previous to his identify change, West made headlines by renouncing antisemitism. The rapper first sparked outrage in 2022 after tweeting that he was going “demise con 3” on Jews.

Then, months in the past, he unleashed an much more disturbing anti-Semitic rant that drew simply as a lot backlash as the primary time.

Extra lately, West launched a music titled “Heil Hitler,” which controversially repeated the road “N–ger, Heil Hitler” 15 instances and included a number of mentions of the phrase Nazi in several contexts.

Now, within the wake of the backlash, West has declared on X, the identical platform the place he made earlier offensive statements, that he’s “completed with antisemitism.”

“I really like all individuals,” the rapper wrote on the platform. In one other publish, he stated, “God forgive me for the ache I’ve induced,” including, “I forgive those that have induced me ache.”

Amidst West’s latest antics, his spouse, Bianca Censori, has established her first U.S. firm.

It follows months of hypothesis that the Australian native needed her independence from the rapper after he had beforehand stopped her from opting in for profitable endorsement gives.

The brand new firm is named Bianca Censori Inc., and was registered someday in Might. It presently has West listed as a director and Hussein Lalani because the chief monetary officer.

Whereas Censori has but to disclose the providers the corporate will provide, The U.S. Solarhinted that it might be a beauty model as a result of Lalani’s involvement. Lalani beforehand based Zensa, an organization that gives magnificence procedures and merchandise.