Kendrick Lamar’s profession altering diss observe “Not Like Us” simply hit an enormous milestone, it’s formally eligible for RIAA Diamond certification.

This implies it’s bought over 10 million copies since dropping on Might 4, 2024, based on Advanced. What began as a lyrical hit job on Drake changed into a full-blown cultural takeover, and now it’s headed for the file books.

“Not Like Us” didn’t simply shake the rap recreation, it body-slammed it. Kendrick got here swinging, and followers confirmed up in pressure, streaming and shopping for the observe prefer it was the nationwide anthem. Let’s be actual, Drake caught a critical L right here. You realize it’s unhealthy when your opp drops a diss so laborious it goes diamond.

The success didn’t cease on the single. Kendrick’s 2024 album “GNX” adopted up robust, and he hit the street together with his “Luther” partner-in-crime, SZA, kicking off their tour in Minneapolis on April 19, 2025. Since then, they’ve been tearing by means of North America, earlier than heading abroad on July 2 with a packed present in Cologne, Germany. The worldwide leg runs till October 7 in Macul, Chile, and after a fast break, Kendrick closes the 12 months solo in Australia with reveals in Melbourne and Sydney this December.

Let’s not overlook when Kendrick actually rubbed it in, performing “Not Like Us” on the Tremendous Bowl halftime present.

Now, with “Not Like Us” eligible for diamond standing, Kendrick isn’t simply profitable the meat, he’s consuming off it. It’s a uncommon second the place lyrical talent, cultural timing, and pure pettiness align to create historical past. With 10 million gross sales to again it up, one factor’s clear, Kendrick didn’t simply beat Drake, he danced on the scoreboard